Anthem Blue Cross and Blue Shield: Less than two weeks left to sign up for get active, get fit school challenge

Winning schools get Radio Disney Dance Party courtesy of Anthem Blue Cross and Blue Shield

MILWAUKEE — Time is running out for elementary schools to sign up for the 2012 Get Active, Get Fit School Challenge.

A team effort by Radio Disney AM 1640 and Anthem Blue Cross and Blue Shield, the Get Active, Get Fit School Challenge is designed to motivate kids and families to achieve fitness together by engaging in fun activities.

Participants in the School Challenge are asked to “get active and get fit” for at least 20 minutes every day—or as often as possible. In order to successfully complete the Challenge, students must be active for a minimum of 40 of the event’s 55 days, which run from Oct. 1, 2012 through Nov. 24, 2012.

The contest is open all Wisconsin schools and classrooms from kindergarten through fifth grade. Registration ends on Friday, Sept. 28, 2012. Schools can learn more and sign up at http://www.getactivegetfit.com.

“Staying physically active is one of the best things you can do for your health,” said Larry Schreiber, president of Anthem Blue Cross and Blue Shield in Wisconsin. “By bringing this event to schools throughout the state, we’re working to help kids develop healthy habits to last a lifetime.”

All schools that send in their results at the end of the Get Active, Get Fit School Challenge will be entered into a drawing for the chance to win one of five gym equipment packages worth $500. Schools with the highest participation will be awarded Radio Disney dance parties courtesy of Anthem Blue Cross and Blue Shield.

In 2011, over 30,000 children at more than 130 Wisconsin schools took part in the Get Active, Get Fit School Challenge.

About Anthem Blue Cross and Blue Shield in Wisconsin

Anthem Blue Cross and Blue Shield is the trade name of Blue Cross Blue Shield of Wisconsin (BCBSWi), which underwrites or administers the PPO and indemnity policies; Compcare Health Services Insurance Corporation (Compcare), which underwrites or administers the HMO policies; and Compcare and BCBSWi collectively, which underwrite or administer the POS policies. Independent licensees of the Blue Cross and Blue Shield Association. ®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Wisconsin is available at http://www.anthem.com. Also, follow us on Twitter at http://www.twitter.com/healthjoinin, on Facebook at http://www.facebook.com/HealthJoinIn, or visit our YouTube channel at http://www.youtube.com/healthjoinin.

About Radio Disney

Radio Disney is the #1, 24-hour radio network devoted to kids, tweens and families. Kids help pick the music that is played and are encouraged to interact via a toll-free phone line to the Radio Disney studio. The network’s current playlist, driven by listener requests and representing major record labels, includes recording artists Selena Gomez, Justin Bieber, One Direction, Taylor Swift, Katy Perry, Cody Simpson, Mindless Behavior and Adele. The network is available on 31 owned terrestrial radio stations and is also available via RadioDisney.com, Sirius XM satellite radio on channel 79, iTunes Radio Tuner, mobile phones, the Radio Disney iPhone and Android Apps, and the Radio Disney Facebook page.

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Contact:

Scott Larrivee

Anthem Blue Cross and Blue Shield

262-523-4746

[email protected]

Twitter: @AnthemPR_WI