American Speed Association: Scag cuts its way into ASAMT presenting sponsorship

Nation’s Top American Made Industrial Mower Goes Big With ASAMT

March 27, 2012 – Scag Power Equipment will return in 2012 as the official mower of the ASAMT as well as becoming a presenting sponsor, making it the American Speed Association® Midwest Tour presented by Scag Power Equipment and Lester Buildings.

“Scag has been an integral part of our growth over the years and last year we worked really hard on improving the referral process and driving customers to their dealers,” said ASAMT VP, Steve Einhaus. “This year we have taken our relationship to new levels with their presenting sponsorship and will be expanding their awareness in the racing industry through our partner http://www.speed51.com in order to track ROI. When race fans think of the ASA Midwest Tour, they will think Scag and that’s the way we like it,” he added.

Scag Power Equipment is known and respected throughout the commercial power equipment industry for their innovation and attention to quality. Founded in 1983, Scag Power Equipment has become the largest independent manufacturer of commercial grade mowing equipment in the country. From its original gear-drive rider, to over 50 high-performance models today, Scag products continually set the benchmark for commercial-grade mowing equipment.

Director of Marketing and Technical Services of Scag Power Equipment, Chris Frame, could not agree more with the relationship between the ASAMT and Scag.

“The ASAMT continues to grow and we feel it is the best series in the country. We’re proud to be a part of it and know that this is going to be another exciting year,” said Chris Frame, Director of Marketing and Technical Services. “The ASAMT and Scag are a perfect fit for each other. Our partnership is an excellent way for Scag to reach its existing customer base, as well as potential new customers,” Frame said.

“We build the highest quality, best performing commercial mowers in the world. And they’re built right here in the great USA, by hard working Americans. That’s something we can all be proud of and we know ASAMT fans appreciate that as well,” added Frame.

Scag products are made in the USA by its parent company, Metalcraft of Mayville, a family-owned business with facilities located in Mayville and West Bend, Wisconsin. For more information about Scag Power Equipment log on to http://www.ScagRacing.com.

Be sure to follow the ASAMT on Facebook (http://www.facebook.com/asamidwesttour.com) and Twitter (@asamidwesttour).

To learn more about the American Speed Association® Midwest Tour presented by Scag Power Equipment and Lester Buildings, log on to asamidwesttour.com . For questions call the ASA Midwest Tour office at (630) 212-6022 or Tim Olson at (612) 327-5831 or e-mail Tim Olson at [email protected] or Steve Einhaus [email protected].

To learn more about the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association® Racing Member Track program, call (386) 258-2221 or send an e-mail to [email protected]. For news and information from racetracks and regional tours involved in the American Speed Association®, visit http://www.asaracing.com.