FOR MORE INFORMATION, CONTACT:
Charlie Hepp, Public Relations Specialist
American Cancer Society
Phone: 262-523-5517
Email: charlie.hepp@cancer.org
Scott Larrivee, Public Relations Director
Anthem Blue Cross and Blue Shield
Phone: 262-523-4746
Email: scott.larrivee@anthem.com
Senior Executive to Steer American Cancer Society’s CEO-led Initiative Helping Companies and Organizations Create Healthier, More Productive Workforces
PEWAUKEE, Wis. – May 29, 2012 – Anthem Blue Cross and Blue Shield in Wisconsin president Larry Schreiber has been named 2012 Chair for the Wisconsin Chapter of CEOs Against Cancer, the American Cancer Society announced today.
CEOs Against Cancer is a nationwide American Cancer Society volunteer forum of chief executive officers (CEOs). The Wisconsin Chapter is comprised of 22 Wisconsin-based companies and organizations encompassing more than 20,000 employees. The group works to improve the health of employees, organizations and surrounding communities by raising corporate executives’ awareness about how to stay well, get well, find cures and fight back against cancer.
Schreiber and his CEOs Against Cancer-Wisconsin Chapter colleagues will collaborate on a variety of health-focused issues facing working professionals from diverse industries across the state. As chair, Schreiber will direct the chapter, gathering corporate executives’ unique insights to address cancer’s impact on the workforce, as well as support the American Cancer Society’s work to help companies improve employee health, boost workplace productivity, and reduce health care costs.
“We’re excited to have Larry Schreiber leading our CEOs Against Cancer team in Wisconsin,” said American Cancer Society Midwest Division CEO Jari Johnston-Allen. “Cancer affects almost everyone in some way which, in turn, has a major impact on the workforce. Mr. Schreiber’s active involvement will be instrumental as we focus on the chief executive’s role in employee health and wellness to help us create a healthier workforce and a world with less cancer.”
Schreiber brings more than 25 years of professional experience in the insurance and employee benefits fields to the fight against cancer. In his role as president of Anthem Blue Cross and Blue Shield, he is responsible for strategy, sales and operations, as well as leading the company’s efforts to improve the lives of the people it serves and the health of local communities.
“I am proud to be a part of CEOs Against Cancer because I believe that corporate leaders have an important role to play in promoting health and fighting cancer,” Schreiber said. “Everyone spends a big chunk of their day at work, which means the workplace is a huge area of opportunity. Getting more CEOs involved in supporting healthy habits – such as physical activity, healthy eating and preventative care – is an exciting way we can improve people’s lives and take on cancer. It is a true honor to lead a group of CEOs who are championing these efforts at their companies.”
Corporate leaders interested in joining CEOs Against Cancer should contact Linda Witucki at 262.523.5574 or linda.witucki@cancer.org.
About CEOs Against Cancer
Founded in 2003 in Chicago, the American Cancer Society CEOs Against Cancer initiative has 18 chartered state chapters and has grown to include more than 400 CEOs nationwide who help create a healthy corporate culture by – regularly sharing frontline ideas that address diverse cancer fighting solutions among their workforces; ensuring that employees facing cancer have access to accurate, up-to-date information to make informed decisions; developing a culture of shared responsibility for creating healthy lifestyles among employees and families; and encouraging employees to join the more than three million grassroots volunteers nationwide who work tirelessly to support people facing cancer and their families through their cancer experience.
About the American Cancer Society
The American Cancer Society combines an unyielding passion with nearly a century of experience to save lives and end suffering from cancer. As a global grassroots force of more than three million volunteers, we fight for every birthday threatened by every cancer in every community. We save lives by helping people stay well by preventing cancer or detecting it early; helping people get well by being there for them during and after a cancer diagnosis; by finding cures through investment in groundbreaking discovery; and by fighting back by rallying lawmakers to pass laws to defeat cancer and by rallying communities worldwide to join the fight. As the nation’s largest nongovernmental investor in cancer research, contributing more than $3.4 billion, we turn what we know about cancer into what we do. As a result, more than 11 million people in America who have had cancer and countless more who have avoided it will be celebrating birthdays this year. To learn more about us or to get help, call us any time, day or night, at 1-800-227-2345 or visit cancer.org.
About Anthem Blue Cross and Blue Shield
Anthem Blue Cross and Blue Shield is the trade name of Blue Cross Blue Shield of Wisconsin (BCBSWi), which underwrites or administers the PPO and indemnity policies; Compcare Health Services Insurance Corporation (Compcare), which underwrites or administers the HMO policies; and Compcare and BCBSWi collectively, which underwrite or administer the POS policies. Independent licensees of the Blue Cross and Blue Shield Association. ® ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross and Blue Shield names and symbols are registered marks of the Blue Cross and Blue Shield Association. Additional information about Anthem Blue Cross and Blue Shield in Wisconsin is available at www.anthem.com. Also, follow us on Twitter at www.twitter.com/healthjoinin, on Facebook at www.facebook.com/HealthJoinIn, or visit our YouTube channel at www.youtube.com/healthjoinin.
