Alsum Farms & Produce: Completes re-branding initiative

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Michelle Rothmeyer

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Friesland, WI – Established in 1973, Alsum Farms & Produce, Inc. has grown from a potato packaging facility housed in a 20′ x 30′ shed, to a leading grower, packer and shipper of Russet, Red, White, Fingerling, Purple, Golden and Organic potatoes. Today, Alsum Farms & Produce also markets 300 varieties of fruits and vegetables. And the man leading the innovation and growth of the Alsum family farm enterprise? Larry Alsum.

With that in mind, Alsum Farms & Produce has completed a re-branding project focused on a Meet Your Farmer initiative – introducing consumers to the man behind the brand: Larry Alsum. “Consumer research indicates that people want a better understanding of where their food is coming from and who is producing it. It’s about comfort, safety and trust. For us,” notes Heidi Randall, Marketing Manager at Alsum Farms & Produce, “Larry embodies that trust. He is the person who drives us forward – from innovative products and packaging, to sustainability.” The new packaging and brand messaging will integrate seamlessly with Alsum’s overarching theme, Integrity from Field to Fork,™ and Alsum’s full-spectrum commitment to customers – from grocery aisle to dinner plate.

Larry Alsum has been at the forefront of the Wisconsin Eco-Potato partnership, a sustainability partnership fostered by the Wisconsin Potato and Vegetable Growers Association. He and his staff have held key positions with the U.S. Potato Board and National Potato Council and have maintained close relationships and membership in United Fresh Produce Association, Produce Marketing Association, National Onion Association, Produce for Better Health Foundation and Something Special From Wisconsin.

For more information, visit www.alsum.com.

About Alsum Farms & Produce, Inc.

Alsum Farms & Produce, Inc., is a grower, packer and shipper of potatoes, re-packer of onions and a wholesale distributor of a full line of fresh fruits and vegetables. Headquartered in Friesland, Wisconsin, Alsum Farms is also a member of the eco-friendly Wisconsin potato Healthy Grown® initiative.