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Evan N. Zeppos – (414) 276-6237
Public Relations Program Introducing Cousins Subs’ Deep-Fried Cheese Steak on a Stick
Gains National Recognition for Innovation and Creativity
NEW YORK – Zeppos & Associates Inc. today announced it has received the national Silver Anvil Award of Excellence from the Public Relations Society of America. The prestigious honor, which recognizes outstanding achievement in strategic public relations planning and implementation, was presented during the Silver Anvil Awards ceremony held June 9 in New York City.
Zeppos & Associates and Brenna Sadler, APR, a vice president with the firm, received the 2011 Silver Anvil Award of Excellence in the category of marketing consumer products for work to generate media buzz and build sales of Cousins Subs’ Deep-Fried Cheese Steak on a Stick at the 2010 Wisconsin State Fair. The Zeppos/Cousins team blended traditional media relations, social media, limited advertising, an easy contest and more to raise Cousins’ State Fair sales by nearly 60 percent, and Deep-Fried Cheese Steak on a Stick earned state and national accolades as one of the best new State Fair foods in the country.
“The Award of Excellence recognizes top public relations programs in our industry,” said James J. Roop, APR, Fellow PRSA, 2011 Awards and Honors Committee chair and president of Roop & Co. in Cleveland, Ohio. “To receive an Award of Excellence, programs must be of Silver Anvil caliber and represent some of the finest strategic and creative thinking in our profession.”
Zeppos & Associates was the only Wisconsin firm to be honored in this year’s Silver Anvil Awards program.
About Zeppos & Associates
Zeppos & Associates, Incorporated, is ranked as one of the top independent public relations firms in the nation. The firm, located in Downtown Milwaukee, provides public relations and government affairs services to a diverse group of local, national and international clients. More information about Zeppos & Associates and its staff can be found at http://www.zeppos.com.
About the Public Relations Society of America
With more than 31,000 members, PRSA is the largest organization of public relations professionals and students. PRSA comprises of 112 local Chapters organized into 10 geographic Districts; 14 Professional Interest Sections that focus on issues, trends and research relevant to specialized practice areas, such as technology, health care, financial communications, entertainment and sports, and travel tourism; and the Public Relations Student Society of America (PRSSA), which has more than 300 Chapters at colleges and universities in the United States and abroad. PRSA is headquartered in New York.
