Xcel Energy: Honored by J.D. Power & Associates

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Xcel Energy Corporate Communications

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Company is top finisher in Business Electric survey

EAU CLAIRE, Wis.– J.D. Power and Associates today announced that Xcel Energy’s Upper Midwest operating companies, Northern States Power-Wisconsin and Northern States Power-Minnesota, have been named the top finisher in the 2011 JD Power Business Electric Study, among large utilities in the Midwest region. The study was conducted April-June 2010 and September-December 2010.

• The results were derived by surveying nearly 18,000 electric business customers in four geographic regions. Xcel Energy-Midwest was part of the Midwest Large region and finished with a top score of 661, followed by Alliant with 658 and WE Energy with 655.

• Xcel Energy-Midwest earned top marks for power reliability, customer service and its billing & payment department, among others.

• Regional businesses also responded to questions about customer communications, corporate citizenship and overall price.

“We appreciate the opportunity to serve our customers and communities,” Mike Swenson, president and CEO of Northern States Power Company-Wisconsin, an Xcel Energy company. “We will continue to work to bring them safe, reliable, affordable and cleaner energy in the years to come.”

Northern States Power Company-Wisconsin serves approximately 250,000 electric customers in 223 communities in northern and western Wisconsin and a portion of Michigan’s Upper Peninsula.