Wisconsin Community Bank: Announces promotion of Rhonda Urban

CONTACT: Tom Jensen, Communications Coordinator

563.587.4072 or tjensen@htlf.com

MADISON, Wis. – February 14, 2011 – Wisconsin Community Bank, with seven offices throughout Wisconsin, today announced the promotion of Rhonda Urban to senior vice president of retail sales from vice president of retail sales.

Urban has more than 25 years of banking experience as a teller, operations liaison, customer service supervisor and retail market manager. She is a graduate of the Graduate School of Banking at the University of Wisconsin, Madison and has completed several advanced courses through the Wisconsin Banking Association. Also, Urban is a member of the Monroe Morning Optimist Club.

Reach her at 608-203-1223 or rurban@thewcb.com. Visit http://www.thewcb.com to learn more about Wisconsin Community Bank.

About Wisconsin Community Bank

Wisconsin Community Bank, a member of Heartland Financial USA, Inc., has assets of$462 million. The bank operates offices in Fitchburg, Cottage Grove, Madison, Middleton, and Monroe. With headquarters at 8240 Mineral Point Road, Madison, Wis., Wisconsin Community Bank offers a unique composition of credit and deposit services. The bank is a member of FDIC and an Equal Housing Lender. Visit http://www.thewcb.com or call (608) 203-1200 to learn more.