Susan G. Komen for the Cure- Madison will now be known as Susan G. Komen for the Cure-South Central Wisconsin

Contact: Michelle Heitzinger

Susan G. Komen for the Cure

South Central Wisconsin Affiliate

608.836.1083

[email protected]

Komen Madison Changing Name to Reflect Expanded Service Area

Madison — In order to reach more people with education and programming fighting breast cancer, the Madison Affiliate of Susan G. Komen for the Cure® will now be known as the South Central Wisconsin Affiliate of Susan G. Komen for the Cure®. The change of name reflects an expanded service area for the local Komen Affiliate to promise funding for breast health and breast cancer education, screening, treatment and survivorship programming beyond Dane County.

“When we wrote our original application 14 years ago, to host a Susan G. Komen Race for the Cure in Madison, all we wanted to do was have a Race and raise money for the mission of Komen- we had no idea that Komen Madison would evolve into the important and impactful organization it has become for women and their families in our community, “said Executive Director and founding Board member, Michelle Heitzinger.

The expansion strategy will take place over three years. While Dane county remains part of the service area, the three-year plan will add two counties per year beginning with Rock and Sauk Counties in 2011, Dodge and Iowa counties in 2012 and Columbia and Green in 2013. Also, in 2013, the Komen Southeast Wisconsin Affiliate will release Jefferson County to the Komen South Central Wisconsin Affiliate to complete its service area. “This has been part of the Board’s strategic planning process for several years but we have not had the staff and capacity to make this process happen before now, according to Heitzinger.

The time is right and we have staff in place to make this expansion a reality,” said Terry Nelson. Board President and a Komen Madison Affiliate founding member. “Our Komen South Central Wisconsin Affiliate will be able to serve more women in need of breast health and breast cancer services in our surrounding counties where those services are currently few or non-existent”, Nelson continued.

Last April the Affiliate awarded a record amount of $708,958, to 14 area non-profit organizations that provide breast health and breast cancer services primarily for un-insured, under-insured and low income women in Dane County. A complete listing of the Komen Community Partners (grantees) can be found at komensouthcentralwi.org

About the South Central Wisconsin Affiliate of Susan G. Komen for the Cure

The South Central Wisconsin Affiliate of Susan G. Komen for the Cure—along with those who generously support us with their talent, time and resources—is working to better the lives of those facing breast cancer in our community. We join more than 100,000 breast cancer survivors and activists around the globe as part of the world’s largest and most progressive grassroots network fighting breast cancer. Through events like the Komen South Central WI Race for the Cure, we have invested over $3.4 million in local breast health and breast cancer awareness projects in our service area. Up to 75 percent of net proceeds generated by the Affiliate stay in our service area while the remaining income goes to the Susan G. Komen for the Cure Award and Research Grant Programs supporting research, awards and educational and scientific programs around the world. Join us by calling 608.836.1083 or visiting us online at komensouthcentralwi.org

About Susan G. Komen for the Cure

Nancy G. Brinker promised her dying sister, Susan G. Komen, she would do everything in her power to end breast cancer forever. In 1982, that promise became Susan G. Komen for the Cure and launched the global breast cancer movement. Today, Komen for the Cure is the world’s largest grassroots network of breast cancer survivors and activists fighting to save lives, empower people, ensure quality care for all and energize science to find the cures. Thanks to events like the Komen Race for the Cure, We have invested nearly $1.5 billion to fulfill our promise, becoming the largest source of nonprofit funds dedicated to the fight against breast cancer in the world. For more information about Susan G. Komen for the Cure, breast health or breast cancer, visit http://www.komen.org or call 1-877 GO KOMEN.