Shorewest, Realtors(r): Joseph A. Horning, president of Shorewest, Realtors, named Inman 100

December 19, 2011

Wendy Norem
Marketing Director
Shorewest, Realtors(r)
(262) 827-4111, ext. 232
[email protected]


Brookfield, Wisconsin. Inman News is pleased to announce the members of the Inman 100 list for 2011 — the most influential, interesting and engaged people in the real estate business. Joesph A. Horning, president of Shorewest, Realtors®, is recognized on this year’s Inman 100.

Drawn from brokers, lenders, technology providers and consultancies, the members of this year’s list are truly the crème de la crème of the industry. Controversial, visionary or transformative, the Inman 100 promise to shape the future of our industry.

Congratulations Joesph A. Horning, president of Shorewest, Realtors! Your contributions not only to Wisconsin real estate but to the national real estate arena is definitely noteworthy and commendable.

Horning is the third generation of Hornings – along with his brother, John – to guide the company, which was established in 1946 as Wauwatosa Realty.

Horning earned a bachelor of science degree in business administration from Marquette University and has held several roles in the family business since joining it in 1991, including establishing and operating its Information Systems division.

His numerous business and civic activities include being the current Chairman of The Realty Alliance, Vice President of Metro MLS in Milwaukee and a steering committee member of the Wisconsin Internet Real Estate Exchange. Horning has also been a past Village Trustee in Pewaukee and member of the Community Development Block Grant Board for Waukesha County. He is also on the Alumni Association Board of Directors for Marquette University High School and is a member of YPO Wisconsin. In 2005, Horning was recognized in the Milwaukee Business Journal’s 40 under 40 list of rising business executives.

Through 65 years and three generations of leadership, Shorewest has served the housing needs of southern Wisconsin. From the vision of one man to the power of 1,400, Shorewest has grown to include 23 sales offices and a family of in-house relocation, mortgage, title and insurance services.

Shorewest, Realtors(r) is Wisconsin’s largest home seller, a position it’s held since 1951. Shorewest currently controls more than 27% of the metro-Milwaukee real estate market, according to Metro Milwaukee MLS.

With innovative services such as its 24-hour Shorewest TV channel (available on over-the-air channel 58.4, Time Warner Cable digital channel 984, as well as Charter digital channel 966 an OnDemand™ channels 1 and 999 in Rock County only), Home Services coordinators, user-friendly bilingual hotline and comprehensive internet site, Shorewest leads in using technology to ensure customer satisfaction. Shorewest, Realtors(r) also specializes in marketing fine homes. As a member of the Leading Real Estate Companies of the World(tm), it is a part of Luxury Portfolio, which features the most comprehensive view of luxury-tier properties on the Internet.