Shorewest, Realtors: Win RELO Home Search & Rainmaker Awards


Wendy Norem

Marketing Director

Shorewest, Realtors(r)

(262) 827-4111, ext. 232

[email protected]

Brookfield, WI – Shorewest, Realtors® received the RELO Home Search (RHS) and Rainmaker Awards presented at the Leading Real Estate Companies of the World (LRE) Conference held in Las Vegas earlier this month.

The RELO Home Search (RHS) Award recognizes exceptional contributions made by LRE U.S. members who have helped advance the development of by providing an abundance of community content, property listings, and invaluable feedback to aid in the site’s growth.

“We are very pleased to have been awarded the RELO Home Search & Rainmaker Awards,” says Joseph A. Horning, President of Shorewest, Realtors® <> . “Our agents work hard every day to deliver the best services in the industry. To be honored validates our efforts, and we will continue to pursue excellence moving forward.”

Shorewest received the Rainmaker Award as the company with the most accomplished and diversified business development department.

Shorewest has recently introduced many new services and initiatives to achieve success in building new business opportunities. For example, in response to the changing real estate environment, Shorewest adapted quickly by accommodating future buyers by expanding its rental home-finding services. To accomplish this, they partnered with two local home rental and property management companies, adding more options to its home search.

Shorewest also increased its rental agent base by 50% and trained them on sources and options for rental properties. With expanded home rental services, Shorewest cross-sold its International Services, adding two more clients for home settling services in 2010 (tours, drivers license, social security, furniture rental, etc.). Shorewest trained two additional DSPs (Destination Service Providers), one of which speaks Spanish, accommodating the diverse landscape of the marketplace.

Shorewest continued to promote and work with its household goods provider, Relocation Management Resources (RMR – a LRE partner), to secure quotes and moves for House Hold Goods (HHG). This year Shorewest booked its first moves for both its corporate clients and online Cash on Delivery (COD) customers.

In 2010, Shorewest introduced REO services to its relocation department, which are handled by the Inventory Specialists and Billing Coordinator with much success. Also last year it added a Customer Care Coordinator to manage the volume of online leads. To date, Shorewest’s closing ratio for web-leads remains one of the highest in the industry.

Through 65 years and three generations of leadership, Shorewest has served the housing needs of southern Wisconsin. From the vision of one man to the power of 1,400, Shorewest has grown to include 25 sales offices and a family of in-house relocation, mortgage, title and insurance services.

Shorewest, Realtors(r) is Wisconsin’s largest home seller, a position it’s held since 1951. Shorewest currently controls more than 27% of the metro-Milwaukee real estate market, according to Metro Milwaukee MLS.

With innovative services such as its 24-hour Shorewest TV channel (available on over-the-air channel 58.4, Time Warner Cable digital channel 984, as well as Charter digital channel 966 an OnDemand™ channels 1 and 999 in Rock County only), Home Services coordinators, user-friendly bilingual hotline and comprehensive internet site, Shorewest leads in using technology to ensure customer satisfaction. Shorewest, Realtors(r) also specializes in marketing fine homes. As a member of the Leading Real Estate Companies of the World(tm), it is a part of Luxury Portfolio, which features the most comprehensive view of luxury-tier properties on the Internet.