Regal Ware: Launches new business, Cooking for Applause

Contact: Pat Seitz

Phone: 262-626-8611

Regal Ware, Inc.

e-Mail: [email protected]

Kewaskum, Wisconsin (March 28, 2011) – Cooking for Applause™ is the latest innovation from Regal Ware, Inc., a company this year celebrating their 100 year legacy of manufacturing cookware in Wisconsin, USA.

“Our goal with Cooking for Applause is to make it easy to combine family-and-friend time with mealtime at home,” according to Business Unit Director Matt Reigle. “We are passionate about the benefits families and friends gain from cooking and eating at home, so we have assembled the techniques, recipes, and products that make it fun, simple and easy to enjoy preparing and sharing these nurturing and inviting mealtimes. That was the philosophy that drove the name of our company. Our recipes have been created and market-tested by home economists; and we have assembled industry leaders to develop the marketing plan, training program, sales organization, and compensation plan.”

Cooking for Applause features in-home cooking shows to teach and share the techniques, recipes, and products. Individuals who host a show in their home or place of business earn free products. “We have found that the cooking shows are another way that family and friends can enjoy being together,” said Reigle.

Cooking for Applause officially begins operations on April 11, 2011, and is actively seeking people who love to cook and are interested in learning more about Cooking for Applause to attend one of the information meetings in that are being held in the area. The meeting will include a cooking demonstration, a chance to win raffle prizes, and details about how to join Cooking for Applause as a demonstrator. For more information please contact [email protected] or call 262-626-8511.

Cooking for Applause Information Meeting Schedule

Monday, March 28

Oswego, IL

Holiday Inn Express

2055 Wiesbrook Drive

Oswego, IL 60543

630 844-4700


Wednesday, April 6

Rockford, IL

Cliffbreakers Resort

Parkview Room

700 West Riverside Blvd.

Rockford, IL 61103

815 282-3033

10:30am – 12:00pm

Monday, April 11

Pleasant Prairie, WI

Kenosha Radisson

Lakeview Room

11800 108th Street

Pleasant Prairie, WI 53158

262 857-5170


Tuesday, April 19

Brookfield, WI

Sheraton MKE/Brookfield

Wisconsin Room 5

375 S Moorland Road

Brookfield, WI 53005

262 364-1100


Monday, May 2

Kewaskum, WI

Regal Ware, Inc.

2nd Floor Conference Room

1675 Reigle Drive

Kewaskum, WI 53040

262 626-8511


About Regal Ware Worldwide:

Regal Ware is the premier manufacturer of high quality stainless steel cookware in the United States. Regal Ware’s core values of integrity, dedication, performance and pride define the company, its innovative engineering and legacy of quality manufacturing that dates back to 1911.

Regal Ware was recently named among the Top 100 Direct Selling Companies in the World; and in 2010 received the Direct Selling Association’s Century Award in recognition of 100 years of manufacturing high quality cookware. Regal Ware currently ships to more than 40 countries worldwide.

In response to recent trends, Regal Ware is committed to bringing people back to the table, and is doing so through consumer initiatives and product offerings that make cooking easier and more enjoyable. Regal Ware products include stainless steel and cast aluminum cookware as well as stainless steel bakeware available through both direct-to-the-consumer and retail sales channels. For more information visit; and view our corporate video at