Regal Ware: Announces promotions

For more information:

Pat Seitz

262-626-8611 (office)

[email protected]

Kewaskum, Wisconsin – Regal Ware has announced the following promotions within in its sales and marketing divisions:

Carlos Perez has been appointed President of Kitchen Fair effective December 1, 2010. He assumes responsibility for directing and conducting all aspects of the Kitchen Fair division of Regal Ware. The Kitchen Fair sales and marketing division is located in Arlington, Texas.

Carlos has worked in the direct selling industry for nearly 20 years with a primary emphasis in opening and developing new markets in Latin America. He joined Kitchen Fair in 2007 as Vice President of Sales and was promoted to Executive Vice President in 2008, focusing on the company’s marketing efforts.

Matt Reigle has been promoted to Director of Cooking for Applause effective February 1, 2011. In his new position, Matt will provide guidance, direction, and leadership to all phase of the newly-formed Cooking for Applause division of Regal Ware. He will also be responsible for developing strategies and tactics for achieving the growth goals of the division. Matt joined Regal Ware in January 2003 and most recently held the position of Manager, New Business Development.

Also effective February 1 is the appointment of Ryan Reigle as Director of International Sales. Ryan will be responsible for strategically developing and tactically implementing the expansion of Regal Ware brand products on an international level, as well as developing plans for growth of export private label business. Ryan has been with Regal Ware since May 2007 and most recently served as Sales Manager of International Sales.

About Regal Ware Worldwide:

Regal Ware is the premier manufacturer of high quality stainless steel cookware in the United States. Regal Ware’s core values of integrity, dedication, performance and pride define the company, its innovative engineering and legacy of quality manufacturing that dates back to 1911.

Regal Ware was recently named among the Top 100 Direct Selling Companies in the World; and in 2010 received the Direct Selling Association’s Century Award in recognition of 100 years of manufacturing high quality cookware. Regal Ware currently ships to more than 40 countries worldwide.

In response to recent trends, Regal Ware is committed to bringing people back to the table, and is doing so through consumer initiatives and product offerings that make cooking easier and more enjoyable. Regal Ware products include stainless steel and cast aluminum cookware as well as stainless steel bakeware available through both direct-to-the-consumer and retail sales channels. For more information visit http://www.regalware.com; and view our corporate video at http://www.regalware.com/our-company/corporate-video.

About Kitchen Fair:

Kitchen Fair® is a direct sales division of Regal Ware, Inc. Kitchen Fair distributes a unique line of superior quality cast aluminum cookware through a traditional home party plan. The Kitchen Fair corporate sales and marketing office is located in Arlington, Texas, with filial companies in Costa Rica, Venezuela, Panama and Columbia. For more information visit http://www.kitchen-fair.com.

About Cooking for Applause:

Cooking for Applause™ is Regal Ware’s latest venture in the direct-to-the-consumer market. The mission of Cooking for Applause™ is to help people solve their cooking problems. From prep to cooking, cleaning to storage, Cooking for Applause™ by Regal Ware has the right tool for the job. Visit

http://www.cookingforapplause.com.