REACH3: St. Anthony’s Medical Center goes live with REACH3’s hospital CRM solution

VERONA, Wis., Feb. 10, 2010 – St. Anthony’s Medical Center, the third-largest medical center in the St. Louis metropolitan area, announced today that it has gone live with REACH3’s healthcare customer relationship management (CRM) technology, CRM Custom, to boost targeted patient outreach efforts. To complement the CRM technology, REACH3 – healthcare CRM’s market leader – is continuously combining St. Anthony’s internal data with its wealth of psychographic, geographic and demographic information to help the medical center implement robust marketing campaigns.

“Educating our community on St. Anthony’s service offerings is essential to keep us top-of-mind,” said Tess Niehaus, vice president of marketing and communications for St. Anthony’s and president for the Society for Healthcare Strategy and Market Development (SHSMD). “Leveraging REACH3’s CRM, we now will be able to even further raise community awareness at an individualized level thanks to the technology’s ability to target those who are at risk for certain conditions and diseases.”

St. Anthony’s chose REACH3 because of its proven track-record of helping hospitals implement successful marketing campaigns that boost patient awareness and the bottom line. The hospital was also impressed by the CRM’s web-based architecture, ease-of-use and robust return-on-investment (ROI) analytics.

“We are fortunate to have a very productive and creative marketing team. That’s why it’s imperative that any technology we implement keep up with our high demands,” continues Niehaus. “REACH3’s CRM has already surpassed our expectations by streamlining our processes. It was easy to deploy and it’s even easier to use and navigate. In fact, we have already started using it for many marketing campaigns.”

According to Jim Schleck, executive director of REACH3, “We are honored that St. Anthony’s has selected our CRM system to enhance its hospital marketing efforts. We look forward to helping the organization create stronger community ties and promote its service lines.”

About St. Anthony’s Medical Center

St. Anthony’s Medical Center is the third-largest medical center in the St. Louis metropolitan area, serving more than 800,000 residents in St. Louis County, southern communities and several counties in southwest Illinois. It is a well-respected medical center offering advanced medical treatment in a number of specialties, including acute rehabilitation, cardiology, women’s services, oncology/cancer care, orthopedics, neurology, surgery and emergency medicine. St. Anthony’s is staffed by more than 4,000 employees, and served by more than 800 physicians and other medical professionals in private practice. The medical staff provides a comprehensive range of inpatient and outpatient medical, surgical, diagnostic, emergency and behavioral health services to more than 225,000 patients each year.

About REACH3

Headquartered in Verona, Wis., REACH3 is healthcare CRM’s market leader, enabling robust and strategic marketing initiatives through secure, web-based technology. Its CRM solutions – CRM Launch, CRM Custom and Physician Referral Builder – have revolutionized and simplified the way hospitals, physician group practices and payers communicate with their healthcare stakeholders. REACH3 provides cost-effective and impactful software and services to hundreds of large and small healthcare organizations across the U.S. For more information, visit REACH3 is a wholly owned subsidiary of Third Wave Research, Ltd.