REACH3: Hospital CRM clients to present at the 16th National Healthcare Marketing Strategies Summit

WHAT: REACH3 – healthcare CRM’s market leader, enabling robust provider and payer marketing solutions through secure, web-based technology – announced that Provena Health, Mokena, Ill., and Legacy Health, Portland, Ore., will present at the 16th National Healthcare Marketing Strategies Summit, March 27-29, 2011 in Orlando, Fla. The two health systems will discuss how REACH3’s customer relationship management (CRM) software improves marketing efficiency, helps them forge stronger ties to patients, consumers and physicians, and boosts their bottom line.

PRESENTATION “Jumpstarting CRM Success with Trigger Campaigns for Immediate ROI”

DETAILS: Monday, March 28, 2011: 3:45 p.m. – 5:00 p.m.

Provena Health will share how it quickly achieved a 154 percent return on investment and net profit of $273,000 within six months by using CRM to promote preventative primary care and other services based on seasonal and clinical best practice “triggers” such as mammograms, flu shots and back-to-school physicals. Speakers will be Lisa Lagger, Provena Health’s vice president of public relations and marketing and Guy Miller, partner at REACH3.

“Marketing a Newly Formed Medical Group”

Tuesday, March 29, 2011:12:30 p.m. – 2:30 p.m.

Legacy Health, an integrated delivery network based in Portland, Ore., will discuss how it used CRM to rebrand itself, promote a newly-created medical group comprised of more than 300 physicians and transform marketing activities. Presenters will be Linda Atwill and Lauren Foote-Christensen, marketing consultant and director of marketing at Legacy Health, respectively.

WHERE:The Ritz Carlton Orlando, Grand Lakes

4012 Central Florida Parkway, Orlando, Fla. 32837 | (407) 206-2400


ATTENDEES: Attendees include hospital chief marketing officers; marketing, planning and strategy executives; physician relations directors, CRM directors; web and social media directors and consultants.


Lisa Lagger, system vice president of public relations and marketing at Provena Health

Linda Atwill, marketing consultant at Legacy Health

Lauren Foote-Christensen, director of marketing at Legacy Health

CONTACT: REACH3 Public Relations | 608-848-3476 | [email protected]

ABOUT REACH3: Headquartered in Verona, Wis., REACH3 is healthcare CRM’s market leader, enabling robust and strategic marketing initiatives through secure, web-based technology. Its CRM solutions – CRM Launch, CRM Custom and Physician Referral Builder – have revolutionized and simplified the way hospitals, physician group practices and payers communicate with their healthcare stakeholders. REACH3 provides cost-effective and impactful software and services to hundreds of large and small healthcare organizations across the U.S. For more information, visit

REACH3 is a wholly owned subsidiary of Third Wave Research, Ltd.



Public Relations, 608-848-3476

[email protected]