Pacific Retirement Services: Capitol Lakes in Madison elects new board members in 2010

Contact: Tim Conroy

Capitol Lakes Executive Director

608-283-2000

Owner/operator Pacific Retirement Services, Inc. (PRS), says prominent Madison business leaders were elected to the board in late 2010

(Medford, Oregon) January 24, 2011 – Pacific Retirement Services, Inc. (PRS), a national leader in the senior housing and care industry (http://www.pacificretirement.com), announced that new members were elected to the board of its affiliate, Capitol Lakes® (http://www.retirement.org/madison), a Continuing Care Retirement Community and the only retirement community in cultural downtown Madison, Wisconsin.

Elected to the Capitol Lakes, Inc., board were:

Paula Bonner,Vice Chair: Ms. Bonner is President and CEO of the Wisconsin Alumni Association for the University of Wisconsin in Madison. Prior, she served the WAA as Associate Executive Director, COO, and CFO.

Brian R. Purtell, Director: Mr. Purtell is a healthcare attorney for the law firm of DeWitt, Ross & Stevens in Madison. He is a recognized state and national expert in the field of long-term care, serving as an advisor to help shape healthcare policy and laws.

To learn more about Capitol Lakes, call 608-283-2000 or 1-888-211-8801 and visit http://www.retirement.org/madison. Capitol Lakes is located at 333 W. Main Street, Madison, WI 53703.

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About Capitol Lakes®

Capitol Lakes is an accredited, not-for-profit Continuing Care Retirement Community (CCRC) and an affiliate of trusted national leader Pacific Retirement Services, Inc. It is also the only retirement community located in the heart of downtown Madison. Proactive and progressive, Capitol Lakes offers an array of spacious residential styles, engaging amenities, and sociable activities in a vibrant and actively involved lifestyle that increases overall wellness. Maintenance-free residences are available in a continuum of care, including Independent Living, Assisted Living, Memory Care, and Skilled Nursing and Rehabilitation.