Nelson Schmidt Inc.: Polaris selects Nelson Schmidt Inc. to support GEM brand globally

For more information contact:

Marty Ellery, VP Public Relations


[email protected]

National Agency Review Follows Acquisition From Chrysler

MILWAUKEE, Aug. 18, 2011 – After an extensive review of top agencies from across the nation, Polaris Industries Inc. (NYSC:PII) has engaged Nelson Schmidt, Inc. (NS), a full-service marketing communications agency headquartered in Milwaukee, to provide sales and marketing support for its newly acquired Global Electric Motorcars (GEM) brand. The acquisition of GEM, the recognized leader in the street-legal, low-speed vehicle market, from the Chrysler Group LLC was completed in June 2011. The move provides Polaris with a strong share position in the low-emission category and supports the company’s strategy of penetrating on-road market segments poised for growth.

As soon as the acquisition was complete, Polaris began the search for an agency partner to assist in the immediate development of selling traction and brand management strategies. “We selected NS based on its industry experience and its proven track record for strategic marketing program development and execution,” said David Holdsworth, Polaris’ General Manger – Low Emission Vehicles. “Polaris is a results-driven company and we have found in Nelson Schmidt an agency partner that can readily deliver measurable ROI.”

Nelson Schmidt president Dan Nelson Jr. concurred. “Our brand promise is We Deliver CustomersSM. And that is the most measurable metric there is – how much did we help move the sales needle.”

“We are thrilled to put that to work for a world-class brand like Polaris,” continued Nelson. “Our companies share a passion for excellence and the competitiveness to drive GEM’s dominance in the low-speed vehicle market.”

Nelson Schmidt has been charged with instituting lead generation and management strategies, increasing brand awareness and developing marketing programs custom tailored for a range of vertical markets including hospitality, academic, institutional and government sectors. Work is slated to being immediately.

About Nelson Schmidt Inc.

Nelson Schmidt Inc. is a full-service marketing communications agency with offices in Milwaukee’s central business district and downtown Madison, Wis. Founded in 1971, Nelson Schmidt has been named one of the top marketing firms in the U.S. five consecutive years by BtoB Magazine. Its clients include Alliance Laundry Systems, ADP, Harley-Davidson Motor Company, Honeywell, McKesson and Northwestern Mutual. Nelson Schmidt is a member of MAGNET, the Marketing & Advertising Global Network of 300 agencies in 70 different countries; the American Advertising Federation; the Public Relations Society of America; and the Business Marketing Association. For more information call 800-689-7721 or visit .