Nelson Schmidt: Expands creative team

Ike Roell joins firm as art director in the Madison office

MILWAUKEE – Nov. 2, 2011 – Nelson Schmidt Inc., a leading full-service marketing communications agency, announced today that Ike Roell has joined the Madison office’s creative team as an art director.

Roell will provide creative oversight for some of the agency’s leading accounts, including Honeywell, CUNA Mutual and Dichtomatik. He has more than three years of experience in developing and implementing creative strategies for business-to-business and business-to-consumer companies.

“I am excited to be working with Nelson Schmidt because it offers me the opportunity to work with national and global clients,” said Roell. “I’m looking forward to developing highly creative solutions for very visible brands and contributing to the agency’s continued success.”

Roell previously worked as an art director and graphic designer at Lindsay Hill Design in Boston, Mass. where he developed branding guidelines for the agency’s new look, supervised all art projects and helped advance junior designers’ skills.

“Ike’s previous work shows great creativity which made him an ideal candidate for this position,” said Ken Hagan, Nelson Schmidt executive creative director. “Clients will appreciate his ability to deliver a creative product consistent with their vision across multiple platforms.”

Roell earned a Bachelor of Science degree from Northeastern University, Boston, Mass. in 2007. He is a member of the American Institute of Graphic Arts, the Boston Graphic Artists Guild and Sigma Alpha Lambda, a national leadership and honors organization.

About Nelson Schmidt Inc.:

Nelson Schmidt Inc. is a full-service marketing communications agency with offices in Milwaukee’s central business district and downtown Madison, Wis. Founded in 1971, Nelson Schmidt has been named one of the top marketing firms in the U.S. for five consecutive years by BtoB Magazine. Its clients include Alliance Laundry Systems, ADP, Harley-Davidson Motor Company, Honeywell, McKesson and Northwestern Mutual. Nelson Schmidt is a member of MAGNET, the Marketing & Advertising Global Network of 300 agencies in 70 different countries; the American Advertising Federation; the Public Relations Society of America; and the Business Marketing Association.

For more information call 800-689-7721 or visit .