CONTACT: Jessica Stauber, WestmorelandFlint on behalf of maurices, jessica.stauber@westmorelandflint.com, 218.727.1552
Women to rally hometowns for online votes
Duluth, Minn.– Women from across the country have entered maurices Main Street Model Search. They’re vying to be among 12 finalists chosen to model in fall, holiday and spring campaigns for the national women’s clothing retailer. The photo shoots will take place in the models’ hometowns, featuring landmarks and other attractions that make their communities special.
The next step in the search is paring the more than 500 entries down to the top 50 through online voting. “Contestants are rallying their friends, families and hometowns to vote and help them get through to the next phase,” said Brad Hartmann, maurices vice president of marketing, “but you don’t have to know a contestant to vote. We invite people to vote for any model they feel represents maurices’ brand, passion for fashion, and love of hometowns.”
Now through April 24, people can view the contestants and vote for their favorite at http://www.mauricesmainstreetmodel.com. Contestants are searchable by name, hometown, state, college, occupation and more. People can vote once per day. To thank fans, voters will receive a coupon for 20% off one regular-priced maurices item every time they vote. From all voters, maurices will randomly select 13 people to win maurices gift cards valued from $100 to 1,000.
Once voters narrow the contestants to 50, maurices will select 20 models for a casting call in Minneapolis, Minn., on May 5 and 6. A judging panel from maurices, along with celebrity judge and stylist Christopher Straub from Lifetime’s Project Runway, will select the winners. The 12 winning models will be announced on May 9.
For more information, visit maurices.com or facebook.com/maurices.
maurices Main StreetModel Search Timeline
Online voting – Now through April 24
Online voters help narrow the contestants to 50. Voters receive a 20 percent off coupon and are entered for a chance to win one of 12 maurices’ gift cards.
Meet the top 50 contestants – April 28
The voters’ top 50 choices will be displayed online.
Casting call with final 20 – May 5-6
mauricesselects 20 finalists to bring to Minneapolis, Minn., for a casting call with a panel of judges, including Christopher Straub from Lifetime’s Project Runway.
Winning models announced – May 9
Twelve winners and their hometowns will be featured in upcoming maurices’ fall, holiday and spring campaigns.
About maurices
maurices, a brand of Ascena Retail Group, Inc. (NASDAQ – ASNA),is the leading small town specialty store and authority for the savvy, fashion-conscious girl with a twenty-something attitude. Today, maurices operates over 760 stores in 44 states. maurices stands for fashion, quality, value and customer service. Offering sizes 1-24, our styles are inspired by the girl in everyone, in every size. For store information and to shop online, visit maurices.com .
