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Milwaukee, Wis., August 1, 2011 — Marcus Investments, LLC today announced it has purchased the assets of the Milwaukee Verlo® Mattress franchise out of Chapter 128 receivership. The Milwaukee franchise includes six Verlo Mattress Factory Stores located at 13735 W. Capitol Drive in Brookfield, 5530 N. Port Washington Road in Glendale, 6501 W. Layton Avenue in Greenfield, 11300 75th Street in Kenosha, W176 N9348 Rivercrest Drive in Menomonee Falls and 2510 S. Green Bay Road in Racine.
“Today marks the bright start of a new chapter for the Milwaukee Verlo Mattress franchise. We look forward to continuing to welcome customers seeking great values in high quality, made-to-order custom mattresses, and combining that with the same approach to business that the Marcus family has employed for generations,” said David Marcus, President of Marcus Investments.
“The Milwaukee-area franchise has always had a solid base business. Going forward, we’re planning to differentiate our stores from the competition in unique ways that will build on our established following. We want to leverage the strong reputation the stores have built over the past 24 years for delivering top-quality mattress sets and sleep-related products at competitive prices into increased sales and improved performance,” added Christopher Nolte, Vice President of Marcus Investments.
Interested individuals can follow the Milwaukee Verlo Mattress franchise on Facebook (Verlo Greenfield
or Verlo Mattress Factory Stores) and on Twitter (@VerloStores).
Terms of the transaction were not disclosed.
About Marcus Investments, LLC
Marcus Investments is a Midwest-based investment firm formed by the Marcus family of Milwaukee to acquire, steward and grow the legacies of successful entrepreneurs and families. The company creates long-term returns for its investments through patient capital, valuable relationships and solid operating experiences. Marcus Investments focuses on long-term value creation in businesses with strong operating partners.
About Verlo Mattress Factory Stores
Verlo Mattress Factory Stores is the nation’s largest Craftsman-Direct® mattress retailer. The company was founded in 1958 by Dale Williams and Guy Day, who moved the business to Whitewater, Wis. in 1975. Today, Verlo Mattress Factory Stores are located throughout the U.S.