Leinenkugel Brewing Co.: Attention craft beer fans — Join in the Leinenkugel’s Northwoods Adventure this summer!

Chippewa Falls, Wis. Getaway and Merchandise Up For Grabs Through “Trip to the Chip” Experience

CHIPPEWA FALLS, Wis. (May 4, 2011) – Just in time for the summer outdoors adventure season, the Jacob Leinenkugel Brewing Company is introducing an authentic Leinie experience, “Trip to the Chip,” offering craft beer fans the chance to win a trip to Chippewa Falls, the legendary spot where Leinenkugel’s began 144 years ago.

Fans of Leinie’s summertime line-up can participate in the interactive “Trip to the Chip” sweepstakes by discovering the Official Entry Code found on neck labels from specially-marked packages of Leinenkugel’s Honey Weiss, Summer Shandy, Sunset Wheat and Classic Amber. Once the codes are texted in or entered in at http://www.leinie.com, the entrant’s name will be part of random“Trip to the Chip” drawings selected throughout the summer.

Running nationally, May through early September, the grand prize winner will experience Leinenkugel’s firsthand as they enjoy a five-night stay for two at a Northwoods resort, an authentic Leinenkugel’s Northwoods dinner, a Leinie-branded canoe and $500 in Leinenkugel’s gear. In addition, 15 first prize winners will be awarded Leinenkugel’s signature red canoes.

“Since 1867, my family has made our home in the one-of-a-kind Northwoods of Wisconsin and this summer, we’re thrilled to offer the chance for a Leinie fan to join us out here in Chippewa Falls to experience what five generations of Leinenkugels have always loved in our very own backyard,” says Jake Leinenkugel, fifth generation brewer and president of the Jacob Leinenkugel Brewing Company.

For more “Trip to the Chip” details and official rules, please visit http://www.leinie.com.

Media Contact: Rebecca Skinner, [email protected] or 952.401.0125 ext. 4

About Leinenkugel’s

Leinenkugel’s, brewed in Chippewa Falls, Wisconsin, is the leading craft brewer in the upper Midwest. Year-round offerings include Leinenkugel’s Sunset Wheat, Honey Weiss, Berry Weiss, Classic Amber Lager, Leinie’s Red, Creamy Dark, Original and Light. Leinenkugel’s offers four limited-release seasonal beers including Leinenkugel’s Summer Shandy, Oktoberfest, Fireside Nut Brown and 1888 Bock. Leinenkugel’s has a dedicated fan base of more than 200,000 Leinie loyalists living throughout the U.S. Leinie loyalists are a group of devoted fans of the specialty brewer who stay in touch virtually throughout the year via Leinenkugel’s newsletters and gather for the Leinie Lodge Family Reunion in Chippewa Falls, Wis. every June. For more information on the rich history of Leinenkugel’s, visit http://www.leinie.com or join virtual Leinie loyalists at http://www.facebook.com/leinenkugels.