MEDIA CONTACT: Lisa Todd, Laughlin Constable Phone: 414-270-7172 Email: ltodd@laughlin.com
MILWAUKEE (May 26, 2011) – Laughlin Constable received three Paragon awards from the Southeastern Wisconsin Chapter of the Public Relations Society of America for its media relations and social media work in 2010. The award ceremony was held at the Harley-Davidson Museum in downtown Milwaukee on May 19.
“At Laughlin Constable, we strive to exceed expectations and it truly is an honor to be recognized by our fellow PR practitioners. These awards are a testament to our commitment to providing our clients with superior work,” said Megan Madsen, senior vice president of integration at the marketing communications firm.
An award of merit was given for work on the Wisconsin Department of Tourism iPhone app launch. An advanced look at the app by the Milwaukee Journal Sentinel and well-planned distribution of a news release to select media helped make the release of the app a great success. The immediate result was more than 80 million impressions, $3 million in publicity, more than 2,000 downloads and coverage in local and national media outlets.
Laughlin Constable also received an award of merit for the 2010 Department of Tourism’s press kit. The team developed a kit that generated significant awareness of all the unique events, activities and attractions in Wisconsin. The team met with more than 25 different media outlets in New York, Chicago, Minneapolis and Milwaukee and press kits were distributed to 30 more outlets.
There was a third award of merit for the social media successes for the Department of Tourism Facebook page, Twitter account and blog. From its launch, the Facebook page has grown to over 24,400 fans, with the Twitter account at just over 2,000 followers. The blog has received over 64,181 views since its launch and is consistently a top 10 content section on TravelWisconsin.com .
Laughlin Constable is an independent agency with 150 employees in offices in Chicago, Milwaukee and New York City.
