Integrity Insurance: Melissa Babcock assumes product manager, personal lines role at Integrity Insurance

Appleton, Wis. – Integrity Insurance has named Melissa Babcock to the newly created position of product manager, personal lines. Prior to taking this position, Babcock was a territory manager for the company, working with agents in the northcentral and eastern portions of Wisconsin.

“As a territory manager, Melissa understands the wants and needs of independent agents and of the competitive personal insurance market. We look to her to continue our strategic momentum of supporting independent agents and meeting the needs of our customers, positioning Integrity as a partner of choice in the marketplace,” said Donya Wilson, vice president of personal lines.

In her new role as product manager, Babcock will be responsible for researching and developing new products, maintaining current products, analyzing peer competitors’ products that support profitable growth and working with the entire personal lines staff to deliver both exceptional service and financial results.

About Integrity Insurance

Integrity Insurance established in 1933 is based in Appleton, Wisconsin. Integrity offers auto, home and business insurance through a network of independent agents throughout Iowa, Minnesota and Wisconsin. With an affiliate partner Grange Insurance based in Columbus, Ohio — the enterprise has $2 billion in assets and $1.3 billion in annual revenue and holds an AM Best rating of “A” Excellent. For more information, visit



Sonya Fredrickson

Communications Manager

Integrity Insurance


[email protected]