Gander Mountain: Opens first Gun World in Germantown, WI

New store concept features largest selection of guns from all manufacturers in the industry

Grand Opening features giveaways, appearance by Greg Stube of The Sportsman Channel

ST. PAUL, MN, November 9, 2011 — Gander Mountain will present another pioneering development in the firearms industry with the opening of the first Gun World store in Germantown, WI. Called the nation’s “ultimate gun store,” Gun World by Gander Mountain is a new 30,000 square-foot retail outlet featuring upwards of 5,000 guns of all kinds, and firearms specialists on duty to give shoppers more one-on-one service.

“Gander Mountain is already the major retailer of firearms in the country, but with Gun World by Gander Mountain we are taking the experience of shopping for firearms to and entirely new level of selection and service,” said David Pratt, CEO of Gander Mountain, “We are excited to bring this new retail experience and opportunity to the people of Wisconsin and we’re confident that our unmatched selection and the expertise of our specialists will make Gun World a premiere destination for those with an interest in firearms.”

The first Gun World store is located at the junction of US Highway 45/41 and Lannon Road in Germantown and will celebrate its grand opening Saturday and Sunday, Nov. 12-13. Grand Opening events and specials include giveaways of $10 gift cards to the first 100 visitors on Saturday, free Gander Mountain hats to the first 250 shoppers to make a purchase on Saturday and Sunday, and a drawing to win a pair of $500 gift cards. In addition, retired Green Beret Greg Stube will be on hand to meet shoppers and sign autographs from Noon-3 p.m. on Saturday and Sunday. Stube is the host of “Coming Home with Greg Stube” on The Sportsman Channel.

Gun World features the largest and most impressive selection of firearms found anywhere, from shotguns, handguns and rifles to the most advanced sporting tactical firearms. The store has all levels of products to fit the needs and interests from beginners to the true firearms enthusiast, and offers rare and hard-to-find guns and ammunition. In addition, the store features a huge selection of used guns, and top-level expertise from associates who will walk customers all the way through the selection, purchase and registration process. Gun World also offers a wide selection of hunting clothing and gear designed with outdoor enthusiasts in mind.

Gun World is the second major new retail debut from Gander Mountain in 2011. The company has also opened six new Gander Mountain Academy locations throughout the country, offering the most advanced firearms technology and training available. For more information on the first Gun World store, visit the Gander Mountain web site, at