Discovery Clothing Company: Opens shop in Appleton, Wisconsin on April 1

CONTACTS: Robin Clement / Katie Welge

Margie Korshak Inc.

312.751.5526 / 312.751.5521

[email protected] / [email protected]

Chicagoland’s Largest Independently Owned Discount Retailer Opens Second Wisconsin Location

CHICAGO — Discovery Clothing Company, Chicago’s largest independently owned discount retailer, is expanding its brand on April 1, opening its second Wisconsin location in Appleton at 4651 Michaels Drive. The shop will feature Discovery’s modern new design concept, offering customers a chic shopping experience. With exposed ceilings, crisp colors and an extensive shoe department, shoppers won’t have to travel far for fierce fashions at fabulous prices.

From everyday to elegant; daytime to date night; and a shoe department that carries everything from posh pumps to summer sandals, all of Discovery’s merchandise is under $25! Discovery even carries a wide variety of basics, including tanks, tees and leggings, for just $3, and denim under $20!

“Discovery’s Milwaukee location has been extremely successful, and we are excited to expand into a new market in Wisconsin,” said Kenny Goldman, co-CEO. “Our goal is to offer customers fashion-forward clothing and accessories at affordable prices. At Discovery, you don’t have to spend a fortune to look like a million bucks,” added Jeff Goldman, co-CEO.

Appleton’s store hours are Monday through Saturday, 9am – 9:30pm and Sunday, 10am – 8pm. To reach the Appleton location, please call 920.733.9500. To view Discovery’s spring collection, visit http://www.DiscoveryClothing.com.

ABOUT DISCOVERY CLOTHING COMPANY

Discovery Clothing Company, celebrating 25 years, has expanded to become Chicagoland’s largest independently owned discount retailer. The 27 Discovery stores, owned by two brothers, are located in the Chicagoland area; Appleton, Wisconsin; Milwaukee, Wisconsin; Schererville, Indiana and Hialeah, Florida. From head to toe, Discovery offers females high fashion attire at low prices—all under $25. For more information, please call (773) 777-4494 or visit http://www.DiscoveryClothing.com. Join Discovery on Facebook (Discovery Clothing Company) and Twitter (DiscoveryGirl) for updates on contests and trends.

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DISCOVERY LOCATIONS

CHICAGO

3348 W. Belmont Ave., Chicago, IL 60618, 773.463.3700

4630 W. Diversey Ave., Chicago, IL 60639, 773.777.9802

7548 N. Western Ave., Chicago, IL 60645, 773.262.7470

2510-22 W. Cermak Rd., Chicago, IL 60608, 773.579.9300

8105 S. Cicero Ave., Chicago, IL 60652, 773.767.5095

5139 S. Pulaski Ave., Chicago, IL 60632, 773.767.3767

4723 N. Pulaski Ave., Chicago, IL 60630, 773.478.4500

SUBURBAN CHICAGO

1075 E. Golf Rd., Schaumburg, IL 60173, 847.413.0777

701 N. Milwaukee Ave., Vernon Hills, IL 60061, 847.573.9933

7145 W. Cermak Rd., Berwyn, IL 60402, 708.788.1995

1309 W. Dundee Rd., Buffalo Grove, IL 60089, 847.368.0777

861 S. Sutton Rd., Streamwood, IL 60107, 630.372.7737

1802 S. Randall Rd., Algonquin, IL 60102, 847.854.2222

367 S. Weber Rd., Romeoville, IL 60446, 815.838.6900

6336 W. 95th St., Oak Lawn, IL 60453, 708.599.1670

2317 Route 59, Plainfield, IL 60586, 815.577.6600

1610 Orchard Gateway Blvd., North Aurora, IL 60542, 630.907.9898

270 W. North Ave., Villa Park, IL 60181, 630.832.7775

2707 Aurora Ave., Naperville, IL 60540, 630.369.2100

1467 Lee St., Des Plaines, IL 60018, 847.297.9000

4455 N. Harlem Ave., Norridge, IL 60706, 708.457.0726

2902 Commerce Drive, Johnsburg, IL 60050, 815.385.0077

15645 S. LaGrange Rd., Orland Park, IL 60462, 708.226.9470

INDIANA

701 Main St., Schererville, IN 46375, 219.864.8444

WISCONSIN

3549 S. 27th St., 15C, Milwaukee, WI 53221, 414.645.5500

4651 Michaels Dr., Appleton, WI 54913, 920.733.9500

FLORIDA

775 W. 49th St., Hialeah, FL 33012, 305.817.3000