Discovery Clothing Company: Opens shop in Appleton, Wisconsin on April 1

CONTACTS: Robin Clement / Katie Welge

Margie Korshak Inc.

312.751.5526 / 312.751.5521

[email protected] / [email protected]

Chicagoland’s Largest Independently Owned Discount Retailer Opens Second Wisconsin Location

CHICAGO — Discovery Clothing Company, Chicago’s largest independently owned discount retailer, is expanding its brand on April 1, opening its second Wisconsin location in Appleton at 4651 Michaels Drive. The shop will feature Discovery’s modern new design concept, offering customers a chic shopping experience. With exposed ceilings, crisp colors and an extensive shoe department, shoppers won’t have to travel far for fierce fashions at fabulous prices.

From everyday to elegant; daytime to date night; and a shoe department that carries everything from posh pumps to summer sandals, all of Discovery’s merchandise is under $25! Discovery even carries a wide variety of basics, including tanks, tees and leggings, for just $3, and denim under $20!

“Discovery’s Milwaukee location has been extremely successful, and we are excited to expand into a new market in Wisconsin,” said Kenny Goldman, co-CEO. “Our goal is to offer customers fashion-forward clothing and accessories at affordable prices. At Discovery, you don’t have to spend a fortune to look like a million bucks,” added Jeff Goldman, co-CEO.

Appleton’s store hours are Monday through Saturday, 9am – 9:30pm and Sunday, 10am – 8pm. To reach the Appleton location, please call 920.733.9500. To view Discovery’s spring collection, visit


Discovery Clothing Company, celebrating 25 years, has expanded to become Chicagoland’s largest independently owned discount retailer. The 27 Discovery stores, owned by two brothers, are located in the Chicagoland area; Appleton, Wisconsin; Milwaukee, Wisconsin; Schererville, Indiana and Hialeah, Florida. From head to toe, Discovery offers females high fashion attire at low prices—all under $25. For more information, please call (773) 777-4494 or visit Join Discovery on Facebook (Discovery Clothing Company) and Twitter (DiscoveryGirl) for updates on contests and trends.

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