DCI Cheese Company: Organic Creamery unveils May/June promotion and new packaging

Contact: Kristy Klug

262.677.3407

kklug@dcicheeseco.com

RICHFIELD, Wis., April 29, 2011 – DCI Cheese Company (“DCI”) is pleased to unveil “Goodness. Naturally.”, an enter-to-win contest sponsored by Organic Creamery, the most extensive line of certified organic cheese varieties in the United States. One Grand Prize winner will receive a $500 gift card that can be used to purchase a variety of items for their garden. Additionally, the full line of Organic Creamery cheeses is receiving redesigned product packaging that highlights the eco-friendly, hand-made nature of the brand.

In-store shelf talkers with tear pads featuring contest information and a coupon can be found in participating retailers throughout the May 1 – June 30 contest. Additionally, consumers with smart phones can connect directly to http://www.OrganicCreameryCheese.com for recipes and wine pairings via the promotional display’s QR code. This website will also feature an online entry form, contest rules and a section filled with helpful gardening tips and tricks.

Organic Creamery cheeses are produced in a manner that is beneficial to the health and welfare of people, animals and the environment. All products are hand-crafted by award winning Wisconsin cheesemakers with 100% certified organic milk. The fresh milk used in production is sourced from family farms that practice humane animal management and pasture grazing and is free of pesticides, antibiotics and hormones. Additionally, no animal rennet or artificial colorings are used during production. Organic Creamery cheeses proudly display the USDA organic seal.

“Matching Organic Creamery cheese with home-grown produce is a great way to ensure that the food your family consumes is as close to nature as possible,” says Katie Jury, Marketing Manager at DCI. “This contest gives one winner ‘seed money’ they can use to start their own eco-friendly garden.”

Details about the Organic Creamery “Goodness. Naturally.” promotion, including full contest rules, will be available on the contest website (http://www.OrganicCreameryCheese.com) throughout the promotion. Organic Creamery’s new packaging is available to consumers at select retailers nationwide.

About DCI Cheese Company

An innovative leader in the cheese industry since 1975, Richfield, Wisconsin-based DCI Cheese Company is the largest importer, manufacturer and marketer of specialty cheeses and other restaurant-quality prepared foods in the United States. The company offers an impressive portfolio of fully-owned or exclusively-held imported and domestic specialty cheese brands including Black Diamond®, Goldy’s®, il Giardino®, Joan of Arc®, King’s Choice®, Meza®, Nikos®, Organic Creamery® and Salemville®, among others. DCI’s value-added products can be found in restaurants, grocery stores, club stores and specialty shops across the country. For more information on DCI Cheese Company and their portfolio of specialty cheese and prepared food brands, visit http://www.dcicheeseco.com.