Dahl Automotive: Celebrating 100th anniversary with events


Andrew Dahl
Dahl Automotive
711 South 3rd Street
La Crosse, WI 54601
Phone: 1.608.779.6403
E-mail : [email protected]

La Crosse, Wis. – (August 12, 2011) – Dahl Automotive is celebrating 100 years in the automotive business. To commemorate this historical moment, a series of events are planned.

On Monday, August 15, Dahl Automotive of La Crosse will be hosting the Strictly Business After 5 Event for the La Crosse Area Chamber of Commerce along with a Grand Opening Celebration of the new Dahl Auto Museum at 711 South 3rd Street, La Crosse.

Mr. Kenneth M. Czubay, Vice President of U.S. Marketing, Sales and Service of Ford Motor Company will present Dahl Automotive with an official Ford 100-Year Plaque in celebration of their many years in business. The presentation will begin at 6pm followed by a ribbon cutting ceremony. Mr. Czubay will be available for interviews immediately following the presentation.

The Dahl Auto Museum will include an illustrated timeline of the Dahl Automotive 5 generation history with the Ford Motor Company. Another pictorial timeline will be used to inform guests about the history of the automobile. Approximately 20 antique and classic cars will be on display to highlight each decade from Dahl Automotive’s inception in 1911. To incorporate historic La Crosse, the museum will also feature a re-creation of the Starlite Drive-In Theatre.

“This museum is a walk through time and a walk through historic Wisconsin,” said Andrew Dahl, “The educational components will show the value of the automobile history as well as represent Dahl’s dedication to our community. Our hope is that the museum will be a central community place for decades to come in La Crosse.”

In celebration of 100 years in business, Dahl launched its Charity of the Month program in March 2011 to conclude in August 2011. The Dahl Family Foundation matched each dollar donated at the automotive service locations in La Crosse, Onalaska and Winona. With each vehicle purchased, an additional $25 was contributed to the charity of the month.

The funds raised for the 6 selected, nonprofit organizations will be presented at the 100th Anniversary Event on Saturday, August 27th. Those organizations include The Y ($13,525.00), Multiple Sclerosis ($16,954.00), Boy Scouts ($11,924.78), Family and Children’s Center ($21,257.22), Operation Homefront ($13,075.10), and Steppin’ Out In Pink ($TBD). The Dahl family hopes to accomplish a total of $100,000 in funds raised, far surpassing the original goal of $50,000.
The public is invited to join the Dahl Automotive team at the 100th Anniversary Event Saturday, August 27th. The celebration will take place from 2pm to 7pm at the new museum in downtown La Crosse.

The event will include tours of the new Dahl Auto Museum, fun family entertainment including giant inflatables, activities from The Y, and food. Live music will be performed by The Freezers and The Wonderful World Jazz Band. In addition to door prizes, Dahl will be announcing the recipient of the 2012 Ford Focus giveaway. Entry is free. All proceeds from food sold will go to the 6 Charities of the Month.

There will be a Classic and Antique Car Tour to Westby Sunday, August 28th. The tour will begin at 10:00am to depart from the Dahl Auto Museum. Upon arrival in Westby, there will be an Ice Cream Social and an Antique Car Show. The tour to Westby is meant to commemorate the original Dahl Automotive Ford Agency that began in 1911. Those with classic and antique cars are encouraged to attend.

To RSVP for the public anniversary event, please email [email protected] or call 608-779- 6448. To RSVP for the car tour, please email [email protected].

At 100 years old, Dahl Automotive is the ninth-oldest family-owned Ford dealership in the nation. The expanding company now employs more than 175 team members. It has dealerships in La Crosse and Onalaska, Wisconsin, offering a vehicle lineup of Ford, Lincoln, Subaru, Hyundai and Mazda; as well as the Winona, Minnesota location offering Toyota models. Dahl Automotive operates 2 QuickLane Tire and Auto centers in La Crosse and Onalaska and Dahl Superior Auto Body in La Crosse.