Cruisers Yachts: Enhances on-board experience with 350 and 380 express interior updates

New navigational centers and stylish interiors a popular choice at 2011 Fort Lauderdale Boat Show

OCONTO, Wis. (Nov. 9, 2011) – Cruisers Yachts, one of the world’s premier manufacturers of luxury yachts, unveiled interior upgrades on 350 Express and 380 Express models which focus on the navigational center, stylish fabrics and more natural light to enhance the on-board experience. Making its debut at the 2011 Fort Lauderdale Boat Show, the new interiors boast the coveted mega-yacht feel in a mid-size model.

“At Cruisers Yachts, we believe every design must benefit the overall yachting experience,” said Russ Davis, director of marketing for Cruisers Yachts. “Design trends in the industry have evolved into more sleek and contemporary interiors and with 2012 upgrades our models are not only meeting the demand, they are setting a new standard for the boating lifestyle.”

Starting at the helm, the completely redesigned navigational centers combine the latest technology with rich mocha-colored wood grain inlays. Interior fabrics, all produced at the company’s headquarters in Wisconsin, are available in three varieties: Oceania, featuring earthy and translucent tones; Azure, a twist on the traditional blue and white nautical theme; and Black Diamond, the more European feel with stark black and white colors. Boaters will also enjoy more square finishes and prominently silver-colored fixtures.

“We are finding consumers are interested in larger models and where a larger model is not in the budget, boaters still want the amenities and lifestyle that comes with it. The new interiors bring this idea to life and, as we saw at this years’ Fort Lauderdale Boat Show, are what sets Cruisers Yachts apart from the competition,” said Davis.

With the launch of the 41 Cantius, sister yacht to the much anticipated 48 Cantius, and new interiors, Cruisers Yachts saw increased activity at the Fort Lauderdale Boat Show this year. The company saw increases in both retail sales and leads.

For more information about Cruisers Yachts or to find a local dealer, visit the company’s new website www.cruisersyachts.com.

About Cruisers Yachts
Headquartered in Oconto, Wis., Cruisers Yachts is part of KCS International Inc., which includes sister company Rampage Sport Fishing Yachts. Cruisers Yachts is known as one of the world’s premier manufacturer of midsize to luxury pleasure yachts and produces 11 models from 30 to 56 feet in its Oconto facility, including the much anticipated 48 Cantius sports coupe which was awarded “2011 Best Interior” by MotorBoating. For additional information about Cruisers Yachts, visit www.cruisersyachts.com.