CRL Senior Living Communities: Begins offering discounts through new corporate partnership program

Participating businesses will be able to provide employee family members 10% off the base rate at any CRL community

Neenah, Wis. (Jan. 5, 2011) — CRL Senior Living Communities announced today a new Corporate Partnership Program that will allow companies to offer a family discount on long-term care as a benefit to their employees.

Seniors who are directly related to an employee at a participating business will be eligible for a ten-percent reduction in their monthly base rate when they join any of CRL’s 16 communities across Wisconsin and Illinois. The discount applies to all of CRL’s housing options, which include independent living, assisted living and Alzheimer’s/memory care.

“Businesses are continually looking for new ways to attract and retain top employees, even at a time when payroll budgets are tight,” said CRL President Ari Weinberger. “Offering family members an innovative senior living experience at an affordable price is a great way for companies to provide a valuable benefit to workers without incurring added costs.”

As part of the Corporate Partnership Program, CRL is offering on-site seminars that educate employees about different senior housing options and the organization’s comprehensive approach to resident care. CRL communities are centered on six stimulation pillars that emphasize the social, physical, nutritional and spiritual needs of each individual.

Employers interested in learning more about the program can contact Mark Ellis, CRL’s Corporate Director of Branding and Marketing Strategy, at (920) 722-5442.

About CRL Senior Living Communities

At CRL Senior Living Communities (http://www.crlcares.com), it is the company’s mission to provide new standards of therapeutic excellence in senior living by providing the best in healthcare, through consistently blending nutrition, spiritual, mental and physical stimulation in an environment rich with safety, comfort, activities and a nurturing atmosphere.

With offices in Neenah, Wis., and Chicago, Ill., CRL Senior Living Communities specializes in operating and managing state-of-the-art senior care residences that deliver the highest standard of care in specially designed therapeutic environments. The company meets the needs of seniors with independent living, assisted living and Alzheimer’s/memory care communities. CRL currently owns and operates 14 communities in Wisconsin – including residences in Neenah, Oshkosh, Sheboygan, Sheboygan Falls, Menomonee Falls, Waukesha, Kenosha, Greenfield, Green Bay, DeForest – and two in McHenry, Ill.