Cousins Subs: Backs up its subs with systemwide guarantee

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Brenna Sadler – (414) 276-6237 or [email protected]


‘If You Don’t Like Your Cousins Sub, It’s On Us’ sends a strong message to Cousins guests, franchisees – and competition

MENOMONEE FALLS, Wis. (Feb. 9, 2011) – Cousins Subs® today announced a new, systemwide program that makes a big promise to guests – if you don’t like your Cousins Sub, it’s on us.

“This guarantee is now in place in every Cousins Subs store in the country,” said Christine A. Specht, president and chief operating officer for Cousins Subs. “If a guest isn’t happy with his or her sub, we will go above and beyond to make it better, including refunding their money. Our handcrafted subs, quality ingredients and freshly baked bread are the best in the industry, and it makes good business sense for our company to stand by our subs in a very public, very positive way.”

Cousins is introducing the guarantee program with a new television, radio, internet and in-store campaign featuring Specht. The campaign is on the air, online and in stores starting today.

“Quality food has been a Cousins Subs hallmark since we opened our doors nearly 40 years ago,” Specht said. “Now, to have the company president personally guarantee our subs sends a strong message to consumers, franchisees, and even our competition, that Cousins Subs remains deeply committed to ensuring every guest in every store has the best sub possible.”

Cousins Subs has 150+ stores in Wisconsin, Minnesota, Michigan, Illinois, North Dakota and Arizona. Specht said the company introduced the guarantee idea to all of its franchisees in 2010.

“Our franchisees have embraced the guarantee wholeheartedly because it makes us a stronger business and a stronger community partner,” she said. “We think our guests will like it, too. Consumers today have more choices than ever before – the guarantee is really something that sets our stores and our subs apart.”

About Cousins Subs

Cousins Subs, based in Menomonee Falls in suburban Milwaukee, is a restaurant specializing in East Coast-style submarine sandwiches made with the finest ingredients served on a variety of freshly baked breads, along with salads, soups, chips and soft drinks. The tradition of Cousins Subs started in 1972, when two transplanted cousins from Atlantic City saw the need for an East Coast-style sub shop in their new hometown. They patterned their subs after the hoagie, grinder, hero and sub sandwiches they enjoyed back East. And with a dedication to delivering quality subs at fair prices, they opened their first restaurant. From the start, the two used bread baked fresh every morning and insisted on using only the finest, freshest ingredients. For more information, visit You can also find Cousins Subs on Facebook and Twitter.