Contacts:
Mary Brophy, Buddig
414/220-4858
mbrophy@jacobsonrost.com
Javier Lopez, Milwaukee Academy of Science
414/933-0302 Ext. 1134
jlopez@mascience.org
Ashley Lengen, Weber Shandwick for Reading Is Fundamental
469/375-0207
alengen@webershandwick.com
Buddig Makes $100,000 Donation to RIF through Be A Reader Campaign
[Milwaukee] – (Nov. 29, 2011) – To help nourish young minds, Reading Is Fundamental (RIF) and Buddig lunchmeats are sponsoring the Be A Reader tour featuring a read-aloud event and book giveaway at the Milwaukee Academy of Science, 2000 West Kilbourn Ave., Milwaukee. Through the national Be A Reader partnership, the lunchmeat brand is donating $100,000 to RIF to support children’s literacy programs. Buddig chose Milwaukee for the last stop on this 10-city tour because the Old Wisconsin Sausage Company owned by Buddig is based here.
The Be A Reader tour makes a stop at the Milwaukee Academy of Science on
Nov. 29 and Paul Krajniak, Discovery World executive director, joins the fun. Mr. Krajniak will read aloud to fourth-grade students to inspire and motivate them to make reading a part of everyday life. In addition, students will receive a free book for their home libraries.
“We’re thrilled to be included on the back-to-school Be A Reader tour,” said Judy Merryfield, president and CEO of the Milwaukee Academy of Science. “Without RIF and committed partners like Buddig, many children in our community would not have access to books.”
“Our brand has been nourishing young minds for more than 100 years, and we believe that reading and literacy go hand-in-hand with good nutrition to support a lifelong love of learning,” said Tom Buddig, executive vice president marketing, Carl Buddig & Company. “We’re proud to be sponsoring the Be A Reader tour and to be part of the work that RIF is doing in local communities across the nation.”
“Now more than ever, RIF is counting on strong corporate partners like Carl Buddig & Company to fulfill its mission of motivating children to become lifelong readers, prepared to achieve in school and life,” said Carol H. Rasco, president and CEO of RIF.
The Be A Reader campaign extends through May of 2012 and encourages families to enjoy reading time together through activities, special promotions, and community outreach.
To learn more about the Buddig Be A Reader campaign, visit www.buddig.com. To make a donation to RIF, visit www.rif.org/donate.
About Carl Buddig & Company:
Carl Buddig & Company, based in Homewood, Ill., has been nourishing young minds for more than 100 years with the very best in taste, variety and convenience. Now Buddig is nourishing young minds as a proud supporter of Reading is Fundamental (RIF). Carl Buddig & Company is a family owned, privately held company managed by the third generation of the original founder. The Buddig family business got its start as a butcher shop on Chicago’s south side in the 1880s. Since 1940 Carl Buddig & Company has offered thin-sliced lean meats for sandwiches, snacks and special recipes. Visit www.buddig.com for more information about Carl Buddig products.
About Reading Is Fundamental, Inc. (RIF)
Reading Is Fundamental, Inc. (RIF), founded in 1966, motivates children to read by working with them, their parents, and community members to make reading a fun and beneficial part of everyday life. RIF’s highest priority is reaching underserved children from birth to age 8. Through community volunteers in every state and U.S. territory, RIF provided 4 million children with 15 million new, free books and literacy resources last year. For more information and to access reading resources, visit RIF’s website at www.rif.org.
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