American Speed Association: Livewire Energy Chews provide an extra boost to the ASA Midwest Tour

The American Speed Association® Kwik Trip Midwest Tour presented by ECHO Outdoor Power Equipment and GrandStay Hospitality welcomes LiveWire Energy on board as a sponsor for the 2011 racing season. Athletes and people everywhere are using LiveWire Energy to gain the upper hand over their competition.

The partnership between the ASA Midwest Tour and LiveWire Energy makes perfect sense. “We are excited to partner with the ASA Midwest Tour to grow our customer base within the short track racing community,” said Bill Hodson of LiveWire Energy.

Drivers, crew members, and fans alike can enjoy the boost of LiveWire Energy Chews. The great tasting “soft chew” melts in your mouth in less than a minute and provides instant energy whenever needed. LiveWire Energy Chews are low in calories, carbs, and sugar and include B-vitamins.

LiveWire Energy is excited about this new partnership and hopes to use it to grow their racing programs across the country. Tony Torgerud of LiveWire Energy added, “It is great to be involved with progressive race promoters, and racing fans throughout the Midwest.”

LiveWire Energy has been involved in many arenas of racing including; NASCAR Sprint Cup Series, NASCAR Camping World Truck Series, LaCrosse Speedway, Marshfied Speedway, SCORE Offroad racing on the West Coast with Letner Racing, Baha 1000, Mint 400, and more.

“The Livewire group has done an excellent job expanding their distribution with major retail chains in the Midwest. We are confident that we can help them get the word out and drive traffic to the stores to continue building their brand. Our crews work long hours on weekends and this will be an excellent boost for the teams to keep them focused all day long,” ASAMT VP, Steve Einhaus said.

Stop by the ASA Midwest Tour Midway at your next ASA Midwest Tour event for more information and free samples of LiveWire Energy Chews. Visit http://www.livewireenergy.comfor special deals just for ASA fans. Use coupon code ASA11.

To learn more about the American Speed Association® Kwik Trip Midwest Tour presented by ECHO Outdoor Power Equipment and GrandStay Hospitality, log on to . For questions contact the ASA Midwest Tour office at (630) 212-6022 or Tim Olson at (612) 327-5831 or e-mail Tim Olson at [email protected] Steve Einhaus at [email protected].

To learn more about the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association® Racing Member Track program, call (386) 258-2221 or send an e-mail to [email protected]. For news and information from racetracks and regional tours involved in the American Speed Association®, visit