The American Speed Association® Kwik Trip Midwest Tour presented by ECHO Outdoor Power Equipment and GrandStay Hospitality is happy to announce the return of Lane Automotive as the title sponsor of the Rookie of the Year title in 2011. The Lane Automotive Rookie of the Year presented by Roltek Transmissions, and Hyperco program is one of the largest bonuses of the season and a great incentive for new competitors racing in the series.
“Lane is pleased to once again be part of The ASA Midwest Tour for 2011. This professionally run group sets the standard as to how racing series should be run. We like to link up with marketing partners like the ASAMT who do their best to satisfy racers, fans, and sponsors,” said Advertising Manager, John Berglund.
Lane Automotive has grown from a one man shop in George Lane’s garage to a speed industry phenomenon, and is known all over the world as a premier supplier of all the best and latest performance parts and accessories for racers, hot rodders, truck and off-road enthusiasts, and sport compact enthusiasts.
Today, Lane Automotive, through its divisions which include Motor State Distributing, Allstar Performance, Lane Collectables, Exact Detail and the Lane Showroom, caters to the needs of racing and hot rodding enthusiasts from a stunning complex located in Watervliet, MI.
“It is great to see such great support from Lane Automotive and all of our ROY partners. John Berglund does a fantastic job managing the program for us and including Roltek, and Hyperco has sure beefed up the benefits for our new competitors. We are honored to have such a long partnership with all four companies and we look forward to many more together,” said Steve Einhaus, ASAMT VP.
Roltek Transmissions , a division of BoreRite INC has also joined forces with the American Speed Association’s Midwest Tour to sponsor its Rookie of the Year program. Roltek Transmission, owned by Todd Bombaci and Mark Barney is located in Hartland, WI and is literally located in the heart of Super Late Model racing in the Midwest.
Roltek Transmissions will present a brand new transmission worth $5000 to the 2011 Rookie of the Year Candidate at the season ending Championship Banquet. Roltek Transmissions has been a voice in the racing world for many years building transmissions for some of the best teams in the United States and in Europe.
Hyperco, a division of MW Industries, is a long time supplier of high performance suspension components for all levels of the motor racing industry. The Hyperco product line includes suspension coils (Hypercoils), Hydraulic load centering Spring Perches and Composite Leaf Springs. Hyperco specializes in the development and optimization of these products for the motor racing industry. Championship winning teams worldwide utilize Hyperco components.
For more information about Lane Automotive, visit their website at http://www.laneautomotive.com.
For more information about Roltek, please visit http://www.roltektrans.com.
For more information on Hyperco, please visit http://www.hypercoils.com.
To learn more about the American Speed Association® Kwik Trip Midwest Tour presented by ECHO Outdoor Power Equipment and grandstay.net, log on to asamidwesttour.com or call the ASA Midwest Tour office at (262) 514-3880 or e-mail Tim Olson at tim@asamidwesttour.com or Steve Einhaus at steve@asamidwesttour.com.
To learn more about the Daytona Beach, Florida-based Racing Speed Associates or the American Speed Association® Racing Member Track program, call (386) 258-2221 or send an e-mail to info@asa-racing.com. For news and information from racetracks and regional tours involved in the American Speed Association®, visit http://www.asaracing.com.
ASA®, ASA Racing®, and American Speed Association® are registered trademarks of Racing Speed Associates, LLC. ASA International, LLC or Racing Speed Associates, LLC are not related to or affiliated with the ASA Late Model Series, LLC.
