Wisconsin Community Bank: Introduces FinanceWorks

Media Contact: Thomas Jensen, communications coordinator, 563.587.4072 or tjensen@htlf.com

Powerful, convenient finance tool is free to Online Banking customers

MADISON, Wis., Oct. 19, 2010 – Wisconsin Community Bank is pleased to offer FinanceWorks,™ a powerful personal financial management tool, free of charge to all Wisconsin Community Bank customers through Online Banking at http://www.thewcb.com.

Click for demo: http://www.diproductsite.com/demo/fw/eu-demo/home.html

With a single login, FinanceWorks™ enables customers to track, budget and pay all of their bills in one place while receiving a comprehensive overview of their entire financial picture from more than 16,000 financial institutions. Powered by Quicken®, FinanceWorks also enables Wisconsin Community Bank customers to establish budget goals; see where their money goes, and receive detailed insight into their spending behavior.

“In today’s financial world, the average customer has to visit between four and 20 websites to piece together their entire financial picture,” Kevin Tenpas, president, said. “FinanceWorks displays all of your information in one secure place, eliminating wasted time spent moving from site to site.”

Available 24/7, FinanceWorks™ also suggests savings opportunities that can add up over time. All of these tools, plus the ability to receive financial alerts via e-mail, are now all available through one secure login to Wisconsin Community Banks’ Online.

“Our customers are looking for better online tools to help them meet budgeting and saving goals,” Tenpas said. “And FinanceWorks does all that and more. It’s like having your own personal financial advisor.”

FinanceWorks™ provides an easy and convenient solution that helps Wisconsin Community Bank customers:

* Analyze spending behavior and find ways to save
* Ensure bills are paid on time
* Simplify managing a budget and help reduce debt
* Track business income and expenses in their personal accounts
* Get organized for tax time

Wisconsin Community Bank customers can log on to Online Banking at http://www.thewcb.com to test drive this great money-management tool. New customers can visit any of Wisconsin Community Bank’s offices to open an account so they too can utilize the power of FinanceWorks.™

About Wisconsin Community Bank

Wisconsin Community Bank, a member of Heartland Financial USA, Inc., is a community bank with assets of more than $456 million. The bank operates offices in Fitchburg, Cottage Grove, Madison, Middleton and Monroe. It’s headquartered at 580 N. Main St. in Cottage Grove, Wis., 53527. Visit http://www.thewcb.com or call (608) 839-9210 to learn more. Wisconsin Community Bank offers a unique composition of credit and deposit services. The bank is a member of FDIC and an Equal Housing Lender.