Shoutlet: Madison’s Shoutlet adds former ExactTarget and Sonic Foundry leaders to management team

Social Media Communication Platform Developer Fills Key Leadership Roles After $2 Million Investment

Madison, WI — Shoutlet, a social media company that helps brands create, distribute, and track their social media communication, today announced a series of new hires to augment their management team after receiving $2 million in funding from Origin Ventures and Leo Capital Holdings.

Executives joining the Shoutlet team are:

Eric Christopher, Vice President of Sales. Before joining Shoutlet, Mr. Christopher served as a Senior Business Development Manager for ExactTarget, a leading email marketing software company, where his clients included Papa John’s International, McClatchy Interactive, The Finish Line Inc., and .

David Prohaska, Vice President of Marketing. Before joining Shoutlet, Mr. Prohaska served as Director of Strategic Marketing for Sonic Foundry, a leading music software developer; Vice President of Marketing for GeoAnalytics, a spatial intelligence consulting firm; and Chief Marketing Officer for SongVest, a web-based song rights auction platform.

“Both Eric and David’s reputation for establishing strong customer relationships and record of success in software sales and marketing make them excellent additions to Shoutlet,” said Jason Weaver, Shoutlet CEO. “Their understanding and passion for social media will be of great value as we continue to accelerate the growth of our platform.”

About Shoutlet, Inc.

Headquartered in the Silicon Prairie of Madison, WI, Shoutlet, Inc. ( is a privately held technology firm that develops tools to help global brands, small businesses, and marketing agencies create, distribute, and track social media communication via one easy-to-use, multi-user application. Clients include American Family Insurance, Perry Ellis, Rayovac, Bare Escentuals, The J. Peterman Company, Sub Zero, Fiskars, and MasterCraft.


Kara Martens