PosiPair: Wisconsin Department of Commerce certifies PosiPair as a qualified new business venture

Innovative Green Business Network eligible for investor tax credits under Wisconsin’s Angel Investor and Venture Fund Tax Credit Program.

February 2, 2010 MADISON, WI

PosiPair, a Wisconsin-based company devoted to developing applications and technology for green products and services, has been awarded the highly sought after Qualified New Business Venture certification from the state of Wisconsin.

Certification by the Wisconsin Department of Commerce makes investors in PosiPair eligible for a 25 percent tax credit on the amount they invest in the company.

“PosiPair is thrilled to be included in this very exclusive group of cutting-edge technology companies. The Qualified New Business Venture certification creates even more value for our investors,” says PosiPair Chief Executive Officer Sarah Manski. “We need to rebuild our economy into one that is sustainable, equitable, and locally based. The public knows this, and demand for green products is driving economic change. Our mission is to empower local communities to direct the future green economy. Our team is working hard to make PosiPair the next great online innovation.”

PosiPair is a free online retail and networking service that connects green businesses, shoppers, and civil society in the growing green products and services markets. “PosiPair” is short for “Positive Pairing,” a trademark phrase describing the unique technology that facilitates and reveals connections between green businesses and their partners. PosiPair harnesses this technology to display product lifecycles, supply chains, certifications, and reviews. The company also provides e-commerce and marketing services, deriving revenue and value from transaction fees and premium user fees.

PosiPair solves two pressing information challenges facing the green economy. First, green businesses lack a web service specifically designed to meet their unique marketing, networking, and transparency needs. Second, shoppers looking for green products need a responsible alternative to the current “everybody’s green” advertising free-for-all. By making the web more useful and accessible to genuinely green businesses, and by bringing more eyes to bear in evaluating self-representations of green business practices, PosiPair provides greater visibility, transparency, and brand-protection to the green economy.

Until PosiPair’s services go live, an introductory website informs potential investors and customers of the benefits offered by the company, and provides an opportunity to join the more than 500 businesses who have signed-up on PosiPair’s wait list.

For more information, visit http://www.PosiPair.com

CONTACT: Sarah Manski (650) 646-5867, SManski@PosiPair.com