Northwestern Mutual: Unveils new web site and life event application

Redesigned Web Site Delivers Needs-Based Resources to Clients

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MILWAUKEE, WI, January 4, 2010 – Northwestern Mutual is announcing the launch of its redesigned Web site,, showcasing its client-centered approach to delivering financial security. The company’s goal in redesigning the site is to simplify navigation so consumers can easily find the information they seek, while presenting content in a more compelling way.

“This new Web site design will help people find guidance to address their unique financial needs,” said Conrad York, vice president of marketing for Northwestern Mutual. “The enhanced design strengthens our ability to help address the changing needs of our clients, complementing the role that Northwestern Mutual financial representatives have been performing for more than 150 years.”

Northwestern Mutual is also announcing the launch of a life event application, which is a rich Internet application designed to better engage consumers on financial solutions they may need to meet changing life circumstances.

“People want to know what they should be considering when they get married, start a family or hit any of life’s major milestones,” said York. “While a relationship with a financial professional is the ideal way to identify and address their financial needs, the life event application is a great tool for people looking to take that first step.”

The Northwestern Mutual Life Insurance Company – Milwaukee, WI (Northwestern Mutual) has helped clients achieve financial security for more than 150 years. As a mutual company with over $1 trillion of life insurance protection in force, Northwestern Mutual seeks to share its gains with policyowners and deliver consistent and dependable value to clients over time.

Northwestern Mutual is an industry leader in total individual life insurance and disability insurance dividends paid to participating policyowners. Though dividends are not guaranteed, are reviewed annually and are subject to change, the company has paid life insurance dividends every year since 1872.

Northwestern Mutual and its subsidiaries offer a holistic approach to financial security solutions including: life insurance, long-term care insurance, disability insurance, annuities, investment products, and advisory products and services. Subsidiaries include Northwestern Mutual Investment Services, LLC, broker-dealer, registered investment adviser, member FINRA and SIPC; the Northwestern Mutual Wealth Management Company, limited purpose federal savings bank; and Northwestern Long Term Care Insurance Company; and Russell Investments. Further information can be found at