My Health Direct: Expands executive team with new SVP

For more information and interviews contact:

Christine Brenneman

Executive Assistant


[email protected]

Company hires seasoned business development leader to direct growth into managed care and other markets

BROOKFIELD, WI. – September 29, 2010 — My Health Direct, an innovative web-based health care service, has recruited another member onto their senior management team, Zachary Fritz, who is their Senior Vice President of Sales and Marketing.

Mr. Fritz is responsible for expanding and leading a sales organization that captures new business in the managed care, hospital, disease management, and partner arenas. He has nearly twenty years experience in sales, sales leadership, marketing, business development, and strategy, primarily with healthcare SaaS and services organizations. He is also accountable for corporate marketing and for developing My Health Direct’s overall marketing plan. Mr. Fritz evaluates market trends, provides industry analysis, and collaborates with the other executive team members on company strategy.

“Zac’s proven abilities will drive great results at My Health Direct,” says Jay Mason, CEO of My Health Direct. “We are extremely fortunate to have Zac joining our team and look forward to the impact he will have on the whole organization.”

He began his career at Pitney Bowes, prior to serving as the Branch Manager for Phoenix-Hudson Health Services, a provider of physical and occupational therapy services to hospitals and clinics. Mr. Fritz served for four years as the Director of Marketing for a VHA-operated medical call center, and later served as the Vice President, Sales, for IntelliCare (now Sirona) during his years with that provider of medical call center software and services. Most recently, Mr. Fritz led the hospital sales team at CPM for three years prior to serving as the Vice President, Healthcare Sales, for the HealthMedia division of Johnson & Johnson with responsibilities over the managed care, employer, and hospital markets.

He received his BA in History from DePauw University, and his MBA from the Kelley School of Indiana University at IUPUI.

My Health Direct is a web-based solution that organizes open and available health care appointments in the community into a searchable and schedulable inventory of health care services for all enrollees.

We ensure a connection between members and patients to providers at the time of care. This results in reduced costs of care, reduced length of stay, increased member satisfaction, and overall improved continuity of care.