First Business Financial Services: Hires Craig Cerbins

Contact:

Kelley Dixon

Marketing & Events Coordinator

First Business Financial Services, Inc.

Phone 608-232-5774

kdixon@firstbusiness.com

MADISON, WI, July 22, 2010 – First Business Financial Services, Inc. (NASDAQ: FBIZ) announced today that Craig Cerbins has been hired as a Credit Analyst.

Craig comes to First Business as a recent graduate of the University of Wisconsin – Madison where he majored in Economics and was a student athlete for the UW Men’s Varsity Golf Team. He is also an active member of St. Thomas Aquinas Church.

About First Business Financial Services, Inc.

First Business Financial Services (NASDAQ:FBIZ) is a $1.1 billion Wisconsin-based bank holding company that specializes in focused financial solutions for businesses, key executives, and high net worth individuals through its operating companies. It is the 3rd largest Wisconsin-based commercial bank holding company listed on NASDAQ or the NYSE. Its companies include: First Business Bank – Madison; First Business Bank – Milwaukee; First Business Bank – Northeast; First Business Trust & Investments; First Business Equipment Finance, LLC; and First Business Capital Corp. For additional information, visit http://www.firstbusiness.com or call (608) 238-8008.