WisBusiness: Organic Valley expands Stonyfield pact

By WisBusiness Staff

The CROPP Cooperative, operators of Organic Valley organic products, announced that it is expanding its partnership with Stonyfield Farms Inc.

In a letter to shareholders dated Nov. 12, the CROPP Board of Directors and management announced the coop will manage the organic milk supply for Stonyfield fluid milk products and invite farmers linked with Stonyfield into CROPP.

The La Farge based CROPP also will license the Stonyfield fluid milk brand and oversee its sales and retail distribution.

For more than 11 years, CROPP has supplied the organic milk for other Stonyfield products, including that organization‘s well-known yogurt. Stonyfield, based in New Hampshire, will continue to build and promote its fluid milk brand via its marketing and consumer-based initiatives. HP Hood LLC, which has been managing the milk supply for Stonyfield, will continue as the primary processor of that milk.

It’s believed the additional link between CROPP and Stonyfield will help increase the availability of both organization’s products.

“We expect many of these farmers will join our cooperative and that our revenue will increase significantly through this new venture,” the CROPP letter said.