Widen Enterprises: Wins best of SaaS showplace award


Ken Krause

Creative Director

Tech Image® (for Widen)

Ph: 847-279-0022 x228

Fax: 847-279-8922

[email protected]


Digital Asset Management Creates Efficiencies and Boosts Marketing Effectiveness

MADISON, Wis. (August 17, 2009) – Widen Enterprises, a Madison, Wisconsin-based pre-media and software services provider, today announced it was named a 2009 winner in the THINKStrategies Best of SaaS Showplace (BoSS) Awards program. The Boss Awards promotes measurable business benefits delivered by Software-as-a Service (SaaS) solutions providers.

“It is an honor to receive this award for our on-demand software services, which help customers save considerable amounts of time and money managing their digital media,” said Matthew Gonnering, CEO of Widen Enterprises. “We’re constantly striving to advance digital asset management (DAM) systems and this award recognizes Widen for our proven SaaS application, which increases the return on marketing investments and protects brand consistency.”

As an annual initiative of THINKstrategies, Inc., the BoSS Awards program spotlights SaaS and cloud-computing companies that produce tangible business benefits for its customers. Criteria used in judging include increased sales, lower costs, higher customer satisfaction, faster operations and greater profitability.

One customer example of the business benefits of using Widen’s DAM software service is Knaack LLC. A national distributor of jobsite storage boxes, Knaack spent 312 hours annually locating and preparing digital assets and about $15,000 responding to these requests prior to signing on with Widen. Additionally, Knack spent nearly $12,000 in shipping media, conducting photo shoots for lost images and IT maintenance and storage. By using Widen’s services, Knaack saved more than $27,000 in one year and achieved an ROI in just over five months.

“Given current economics, companies must streamline their operations to reduce costs and remain viable,” said Jeffrey M. Kaplan, founder of the SaaS Showplace and Managing Director of THINKstrategies, the strategic consulting firm that administers the Showplace. “Widen deserves this recognition for its programs and services that help organizations on a tight budget increase marketing efficiency and effectiveness.”

About the Best of SaaS Showplace (Boss) Awards

The BoSS Award program is an initiative to identify and promote SaaS and cloud computing companies that offer on-demand solutions which generate measurable business benefits for their customers. BoSS awards nominations are not only accepted on an ongoing basis, but more than one winner can be awarded in each SaaS Showplace category. BoSS award winners receive special designation on the SaaS Showplace, with a summary of their award-winning solution(s) and customer success story. For more information, go to http://www.sass-showplace.com.

About Widen Enterprises, Inc

Based in Madison, Wisc., Widen has honed its more than 60 years of experience in pre-media and color management specifically for assisting customers build brand equity and support consistent brand representation across print and web communications. Through its inventive suite of web-based digital asset management applications, Widen software services provide marketing networks with real-time web-based access to the clients’ digital asset libraries that subsequently eliminates manual search and file preparation time, costs related to replacing images and videos that cannot be located, and the added cost for hardware, software and upgrades. For more information, visit http://www.widen.com.