GERMANTOWN, WI — Vulcan Industries Corporation announced today that they will be investing in a new marketing campaign aimed at securing additional business in 2009.
By implementing lean manufacturing principals over the past several years, Vulcan Industries has greatly improved efficiencies and opened up additional manufacturing capacity. The net result of these measures is a lower overall cost to the end user.
“This is a great time to get the Vulcan message out there,” said Kurt Widmann, President and CEO of the Germantown manufacturing company. “Companies focused on just getting the lowest price are now starting to realize the results of those decisions, such as lower quality product, late deliveries, or no deliveries at all when financially strained or unreliable foreign suppliers go out business.”
Vulcan Industries Corporation is a financially secure, top rated supplier of metal products and assemblies. Companies like Harley-Davidson, Snap-on, and Cooper Power recognize Vulcan’s ability to reduce lead times, cut overall costs, and deliver high quality metal parts and assemblies.
In order to spread this message, Vulcan Industries Corporation has hired Third Person, Inc., a Milwaukee- based advertising and web design agency that works with clients such as Brady Corporation, Harley- Davidson, Signicast, and Valpak.
“Vulcan Industries Corporation has a strong track record of reducing overall cost for their customers,” said Michael Caughill, Partner at Third Person, Inc. “In a recession, this is such a compelling message that all we need to do is spread the word.”
Partner, Third Person, Inc.
President/CEO, Vulcan Industries Corp.