Regal Ware, Inc.: Local business leader elected to national board of directors

Pat Seitz
Phone: 262-626-8611


Kewaskum, WI (July 9, 2009) – Jeff Reigle, President and CEO of Regal Ware, Inc., has been elected to a three-year term on the Direct Selling Association 2009-2010 Board of Directors.

The Direct Selling Association (DSA) is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Among its more than 250 active and pending members are companies selling both via a party-plan method and in the traditional person-to-person style. In 2007, U.S. direct sales were more than $30.8 billion with more than 15 million direct sellers nationwide. The vast majority are independent business people – micro-entrepreneurs – whose purpose is to sell the product/service of the company they choose to represent as an independent contractor. Approximately 90 percent of direct sellers operate their business part-time.

Many of Regal Ware’s products have been sold via the Direct Sales channel since the company’s founding in 1945. Election to the Board of Directors recognizes the experience and expertise that Jeff Reigle and Regal Ware bring to the table in leading the direction of the Direct Selling Association both nationally and internationally.

Mr. Reigle has previously served the Direct Selling Association as Board Chairman, Board Vice-Chairman, Direct Selling Education Foundation Chairman, and Direct Selling Education Foundation Vice-Chairman.

About Regal Ware Worldwide
Headquartered in Kewaskum, Wisconsin, Regal Ware Worldwide is the premier manufacturer of high quality stainless steel cookware in the United States. Driven by innovative engineering and a legacy of quality that dates back to 1911, Regal Ware remains committed to the philosophy of integrity, dedication, performance and pride. Regal Ware’s product offerings include stainless steel cookware and cast aluminum cookware available through both the direct selling and retail sales channels; and drinking water treatment systems for the home. Regal Ware products are proudly made in the USA at manufacturing facilities located in West Bend and Kewaskum, Wisconsin. For more information on Regal Ware visit

About the Direct Selling Association (DSA)
For more information on direct selling, DSA and its Code of Ethics, please visit the DSA website at