Potbelly Sandwich Works: Potbelly to warm up Wisconsin with franchise opportunity for neighborhood hangout

Contact: Lauren Henderson, Fishman Public Relations, (847) 945-1300 ext. 246 or [email protected]

Green Bay, Appleton, and Racine are Key Components of Targeted U.S. Growth Strategy

CHICAGO (December 18, 2009) – Potbelly Sandwich Works, the popular neighborhood sandwich joint renowned for its toasty warm sandwiches and hand-dipped shakes, announced today that it is providing Green Bay, Appleton, and Racine investors the opportunity to own and operate their own stores through a new franchising program.

“Our top priority with the franchising efforts in these cities will be to maintain the brand’s authentic vibe and heritage, the same approach we’ve always taken with our new corporate shops.” said John Morlock, Senior Vice President of Operations for Potbelly Sandwich Works. “Local ownership in Green Bay, Appleton, and Racine with qualified, hometown entrepreneurs will be the best way for us to continue to deliver the extraordinary experience and food our customers have grown to expect during the last 10-plus years.”

Born from humble beginnings as an antique shop known for offering homemade sandwiches to its customers, Potbelly has grown from a single store on Chicago’s Lincoln Avenue to more than 200 corporate-owned locations. Potbelly has amassed a cult-like following that spreads throughout the United States, building its reputation as a mealtime hangout spot, where great food, friends, eclectic décor and live, local music combine to create an atmosphere unlike any other.

“Our fans have voiced their opinion and there is strong demand for Potbelly in these Wisconsin cities,” added Morlock. “We’re prepared to meet the demand and provide individuals with the opportunity to open their own Potbelly.”

As Potbelly expands, Green Bay, Appleton, and Racine serve as an ideal market for the company’s franchising initiative. The close proximity to its current operations permits implementation of brand standards in operations, marketing and purchasing. Additionally, Potbelly will support its franchisees with thorough training, both in and out of store. Plus, franchisees will tap into the company’s Hubbard Workshop, where eclectic store furniture and décor is created and obtained.

“The look and feel of our shops conveys a culture and tradition that is unique to Potbelly,” noted Morlock. “Our store owners will also introduce local artifacts and quirky décor to give their stores even more hometown character.”

Throughout franchise expansion, Potbelly is committed to maintaining its identity, seeking franchise investors with the same passion for community. Qualified married couples and life partner teams who are sincere about integrating Potbelly into the fabric of Wisconsin’s communities, are ideal franchisee candidates. The new Potbelly locations will be a boon to Green Bay, Appleton, and Racine through investment dollars and job creation (not to mention the best sandwiches in town). Each store will have approximately 25 employees.

The executive team leading the brand’s growth through franchising consists of restaurant industry veterans who have several decades of experience in franchising. Together, the Potbelly team has designed a franchise growth strategy that promotes steady expansion throughout the years ahead in Wisconsin, and calls for awarding single-unit franchise agreements to qualified investors.

About Potbelly Sandwich Works

From its humble beginnings as a small antique store on Chicago’s North Side, Potbelly has grown from one to more than 200 company-owned and operated stores. Potbelly’s unique experience is defined by its combination of toasty warm sandwiches, hand-dipped shakes, tasty made-to-order salads, live local music, as well as friendly and lively people. Potbelly has built a passionate, loyal following of fans that spread the word about the fun, energetic atmosphere and great food. People in search of a Potbelly sandwich can find stores in Illinois, Indiana, Kentucky, Maryland, Michigan, Minnesota, Ohio, Pennsylvania, New Jersey, Texas, Virginia, Wisconsin, and the District of Columbia! For more information visit the company’s Web site at http://www.potbelly.com. To learn more about franchising opportunities go to http://www.potbelly.com/Franchising.