Start-Up – Governor’s Business Plan Finalist – Creating Unique Retail Model for Local Green Businesses
PosiPair, an internet start-up from Wisconsin journalist Sarah Manski, is attended a reception honoring the entrepreneurs who are this year’s Governor’s Business Plan Contest finalists. Commerce Secretary Dick Leinenkugel was there to congratulate PosiPair and the other finalists.
PosiPair was awarded one year’s free rent in the new Metro Innovation Center, which hosts a sleek set of 10 suites equipped with the latest voice and data technology as well as two conference rooms and a small kitchen. “We’re delighted to be included with Madison’s innovative tech sector companies.” says Sarah Manski, CEO and founder of PosiPair.
PosiPair was also awarded $3,400 of in-kind IT services from Aberdean Consulting.
The website introduces PosiPair, a new online retail and networking platform that connects green businesses, shoppers, and civil society in the growing Lifestyles of Health and Sustainability market. Until PosiPair’s services go live later this year, this introductory website informs potential investors and customers of the benefits offered by the company, and provides an opportunity to join PosiPair’s wait list.
PosiPair’s mantra is “Positive Product Pairing,” a trademark phrase that describes the unique service the company provides. PosiPair provides businesses with online profiles for themselves and their products, displaying their products’ lifecycles, linking to business partners, highlighting their eco-labels, blogging on their green business practices, and using a shopping cart to engage in direct sales. PosiPair enables consumers to review businesses and products, set up personal profile pages, and search by industry, certification standards, location, supply chain, and more.
“We need to rebuild our economy into one that is sustainable, equitable, and locally based. The public knows this, and its demand for green products is driving economic change,” said Sarah Manski, CEO and co-founder of PosiPair. “We are thrilled to use the tools of Web 2.0 to give the power of directing the future green economy directly to the people. Our team is working hard to make PosiPair the next great online innovation.”
PosiPair solves two pressing challenges to green economic innovation. First, green businesses lack a convenient means to use the web’s capacity to help them reach target audiences, improve service, connect with business partners, and increase sales. Second, shoppers looking for green products need a fresh, responsive alternative to the current “everybody’s green” advertising free-for-all. By making the web more accessible and acceptable to genuinely green businesses, and by bringing more eyes to bear in evaluating public representations of green business practices, PosiPair’s online community offers a new solution.
For more information, please sign up for e-mail updates at PosiPair.com
Media Contact:
Sarah Manski
CEO, PosiPair
Liberation, LLC
launch@posipair.com
608-395-9748
