Contact Sheri Rice Bentley, APR, at 608-232-2300
sheriricebentley@knupp-watson.com
Madison Agency Sweeps ADDY Award Competition Winning 29 Awards
MADISON, Wis. – Knupp & Watson, a Madison-based strategic communications firm, received 21 Silver and four Gold ADDY’s, three Best of Category awards and Best of Show at the American Advertising Federation (AAF) ADDY competition Saturday night. Knupp & Watson took home more awards than any other agency in attendance, including the top honor. This is the second Best of Show award Knupp & Watson has won in the past three years.
AAF awarded Best of Show to Knupp & Watson for its public service mixed media campaign, the “They Killed 8000 Activism Kit Campaign.” Knupp & Watson created the award-winning activism kit for the Department of Health Services and distributed it to members of the group “Fighting against Corporate Tobacco” (FACT), in an effort to spark a grassroots movement of teens taking a stand against tobacco companies. The kit included stencils with spray chalk, T-shirts, evidence markers, copies of actual big tobacco industry documents, handouts with big tobacco quotes and a binder to train FACT members on how to use the kit.
Knupp & Watson won two Gold ADDY’s for the “mixed–media” and “direct B-to-B or consumer” campaign “Be a Big Wig” for Park Bank. The agency received a third Gold ADDY for a local radio campaign for Park Bank titled “Clive & Nancy” and a fourth Gold for the “They Killed 8000 Activism Kit Campaign.”
“Awards are nice, but results for the client are a million times more important to us,” said President of Knupp & Watson Andy Wallman. “So while we’re proud of the recognition, we’re ecstatic that our work works for clients like FACT.”
The ADDY competition recognizes winners from more than 60,000 entries each year for their local, regional and national awards. All campaigns winning Gold ADDY’s will move on to the 8th District regional awards. The 8th District of the AAF encompasses four states and includes the Milwaukee, Madison and Minneapolis metropolitan areas, and is considered one of the premier regions for new work in advertising.
About Knupp & Watson
Knupp & Watson is a strategic communications agency, offering advertising, marketing, public relations and new media. They’re known for creating award-winning campaigns that change behaviors. As passionate strategists, they’re on a mission: to create extraordinary ideas that are bigger than brands. Founders of the Goodstock event, Knupp & Watson has donated more than $1,170,000 in goods and services to Dane County non-profit organizations. More information is available at http://www.knupp-watson.com.
