Focus on Energy: Solar power heats up Milwaukee this Friday

MEDIA CONTACT

Robyn Nowak

Hoffman York

Phone: (414) 225-9520

[email protected]

– Solar Energy Conference demonstrates the practicality of solar energy for Wisconsin –

WHAT: Focus on Energy, Wisconsin’s statewide resource for energy efficiency and renewable energy, along with We Energies and the Wisconsin Green Building Alliance, will demonstrate how Wisconsin residents can incorporate solar energy into their businesses, careers and homes at the upcoming conference Wisconsin’s Solar Decade: 2005 to 2015. The one-day conference will be held on Friday, Oct. 2, 2009 from 8 a.m. to 6 p.m. at the Midwest Airline Center in Milwaukee.

Those interested in learning more about or attending Wisconsin’s Solar Decade: 2005 to 2015 can visit solardecade.com .

WHEN: Friday, Oct. 2, 2009

8 a.m. – 6 p.m

WHERE:

Midwest Airlines Center

400 W. Wisconsin Ave.

Milwaukee

WHY: The purpose of the conference is to show attendees that implementing renewable energy is an attainable goal, especially with technical and financial assistance from Focus on Energy. Now in its fifth year, the conference offers firsthand access to the industry’s top experts, dozens of workshops and exhibits, and the latest developments in the world of solar energy. New this year, admission to the conference also includes afternoon bus tours to the largest solar installations in Wisconsin.

PHOTO & INTERVIEW OPPORTUNITIES:

* Representatives from Focus on Energy and We Energies will be on hand to answer questions.

* Exhibitors showcasing the latest in solar technologies will be able to share their expertise.

* The following nationally recognized keynote speakers may be available for an interview:

— Dr. Lawrence L. Kazmerski, executive director of science and technology partnerships – National Renewable Energy Laboratory

— Travis Bradford, founder and president – Prometheus Institute for Sustainable Development

About Focus on Energy

Focus on Energy works with eligible Wisconsin residents and businesses to install cost effective energy efficiency and renewable energy projects. Focus information, resources and financial incentives help to implement projects that otherwise would not be completed, or to complete projects sooner than scheduled. Its efforts help Wisconsin residents and businesses manage rising energy costs, promote in-state economic development, protect our environment and control the state’s growing demand for electricity and natural gas. For more information call (800) 762-7077 or focusonenergy.com .

About We Energies

We Energies serves more than 1.1 million electric customers in Wisconsin and Michigan’s Upper Peninsula and more than 1 million natural gas customers in Wisconsin. Our electricity prices are well below the national average. We Energies is the trade name of Wisconsin Electric Power Company and Wisconsin Gas LLC, the principal utility subsidiaries of Wisconsin Energy Corporation (NYSE: WEC). Visit the We Energies Web site at http://www.we-energies.com. Learn more about Wisconsin Energy Corporation by visiting http://www.wisconsinenergy.com.