Contact: Kristy Klug
Imported Canadian Cheddar line Black Diamond® featured in themed give-away honoring 2010 Winter Olympics in Vancouver
RICHFIELD, Wis., December 21, 2009 – As the world looks to Vancouver, British Columbia, to watch the 2010 Winter Olympics, DCI Cheese Company is unveiling a themed give-away of 300 snowboards promoting Canadian-based Black Diamond® Cheddar cheese. The enter-to-win contest scheduled for January 1 – February 28, 2010, will be available to consumers at participating retailers including Safeway, Whole Foods Market® and Wakefern.
The “Win a Snowboard” contest is available to all legal residents of the United States and District of Columbia age 18 and older. Ballot boxes will be located next to the displays of Black Diamond® Cheddar products at the deli cases of participating retailers. Customers are encouraged to fill out and submit an entry form for their chance to win one of 300 snowboards. Odds of winning are dependent on the number of eligible entries received. Winners will be announced immediately following the official drawing.
“We’re excited to sponsor this give-away for our loyal customers and are encouraging their participation with the slogan: ‘Feed Your Inner Olympian’,” states Dominique Delugeau, Senior Vice President of Sales for DCI. “Cheddar is America’s favorite snack cheese and our Black Diamond® line provides a palate pleasing option for consumers to enjoy while watching the Olympic Games this winter.”
One of Canada’s most acclaimed cheese producers, Black Diamond® features world-renowned aged Cheddars representing more than 100 years of traditional craftsmanship. Black Diamond® Premium Aged Cheddars are noted for their classic, full flavor combined with a rich, crumbly texture and pleasant sharpness developed slowly through careful and natural aging. Black Diamond® aged Cheddars are available in the deli case where high-quality premium cheeses are sold. Recipes incorporating Black Diamond® can be found at http://www.dcicheeseco.com.
DCI Cheese Company’s “Win a Snowboard” sweepstakes will run from January 1 – February 28, 2010. Customers can enter for a chance to win one of 300 snowboards by visiting the deli case at participating retailers.
About DCI Cheese Company
An innovative leader in the cheese industry since 1975, Richfield, Wisconsin-based DCI Cheese Company is the largest importer and marketer of specialty cheeses and other restaurant-quality prepared foods in the United States. The company offers an impressive portfolio of fully-owned or exclusively-held imported and domestic specialty cheese brands including Black Diamond®, Goldy’s®, Joan of Arc®, King’s Choice®, Meza®, Nikos®, Organic Creamery® and Salemville®, among others. DCI’s value-added products can be found in restaurants, grocery stores, club stores and specialty shops across the country. DCI’s mission is to be the leading solution-based provider in the cheese industry and actively seeks strategic partnerships to expand their manufacturing, branding, sales, marketing and distribution. For more information on DCI Cheese Company and their portfolio of specialty cheese and prepared food brands, visit http://www.dcicheeseco.com.