MADISON, Wis.–The Wisconsin Biotechnology & Medical Device Association today announced that the organization’s name has become BioForward. The organization also is implementing a new logo and tagline: “Where innovation and opportunity connect for Wisconsin.”
The new name, tagline and logo were developed after an extensive strategic planning process that began last summer. BioForward soon will launch a new web site that provides enhanced functionality and new resources for its members, including a career center, searchable member database and legislator feedback tools. The organization also is set to announce new educational and other programs aimed at fostering the growth of the state’s biotechnology industry, and raising its national and international profile.
“Our name change to BioForward is built on our organization’s past successes and our plans to provide a greater breadth and depth of valuable services to Wisconsin’s biotech community,” said Laura Strong, Ph.D., president of BioForward’s board of directors. “The new name, tagline and logo more accurately reflect the organization’s continuing efforts to advocate for the creation of investment and partnering opportunities, attract and retain the best talent, and provide networking, educational and other programs that help our member companies flourish. We look forward to announcing new, enhanced member programs and services that will further those goals.”
About BioForward Inc. Where innovation and opportunity connect for Wisconsin
BioForward is a member-driven association with a mission to provide Wisconsin’s bio industry with the support needed to flourish. The association offers networking opportunities, on-line resources, group purchasing programs, and hosts a variety of conferences and events, often with a focus on investment and partnering opportunities. In addition, we facilitate advocacy efforts by our members. Our member organizations range from small to large, research to commercialization. We also bring together other organizations that support our industry including colleges and universities, state and regional agencies and service providers.
Laura Strong, Ph.D., 1-608-441-2950
The Luminis Group, Ltd. for BioForward
Rod Hise, 1-608-807-4607