Better Business Bureau: Rockwell Automation named finalist in international ethics competition

BBB CONTACT: Susan Bach, BBB Director of Communications

PHONE: 414- 847- 6085

E-MAIL: sbach@wisconsin.bbb.org

ROCKWELL CONTACT: John Bernaden, Director-Corporate Communications

PHONE: 414-382-2555

E-MAIL: JABernaden@ra.rockwell.com

Milwaukee, Wis. – Rockwell Automation has been named a finalist in the Council of Better Business Bureau’s 2009 International Torch Award for Marketplace Ethics – one of only four companies in the country to receive such an honor.

The company was entered into the international competition after competing for and winning the 2008 Torch Award for Business Ethics from the Wisconsin Better Business Bureau. Rockwell was first named one of 16 semi-finalists and then one of four finalists.

Presented annually since 1996, the BBB International Torch Award illuminates the long-term value of honest and honorable business practices. It is presented to businesses in recognition of their superior commitment to exceptional standards that benefit their consumers, employees, suppliers, shareholders and surrounding communities. An independent panel of business ethics experts made up the judging panel. Leading up to this year’s competition, more than 1,000 businesses competed in local Torch Award competitions.

“Rockwell Automation is proof that an outstanding reputation in the marketplace leads to long-term success,” said Randall Hoth, president and CEO of the Wisconsin Better Business Bureau. “Businesses that do the right thing have a competitive advantage. They elicit the steadfast loyalty of their customers, employees, suppliers and vendors, and the global communities they serve, which in turn boosts sales of their products or services. I’m proud that Wisconsin is home to Rockwell Automation, judged one of the world’s most ethical companies.”

“I’m extremely proud of our company’s dedication to ethics and integrity in everything we do,” said Keith Nosbusch, chairman and CEO of Rockwell Automation. “It is a true testament to our 20,000 employees who work hard everyday to do the right thing for our customers, shareowners and each other.”

For more information about the 2009 International Torch Award for Marketplace Ethics, or the Wisconsin Torch Award for Business Ethics, please visit http://www.wisconsin.bbb.org/torch.

About the Wisconsin BBB

The Wisconsin BBB is an unbiased non-profit organization that sets and upholds high standards for fair and honest business behavior. Businesses that earn BBB accreditation contractually agree and adhere to the organization’s high standards of ethical business behavior. BBB provides objective advice, free business BBB Reliability ReportsTM and charity BBB Wise Giving ReportsTM, and educational information on topics affecting marketplace trust. To further promote trust, BBB also offers complaint and dispute resolution support for consumers and businesses when there is difference in viewpoints. The first BBB was founded in 1912, and the Wisconsin BBB began in 1939. Today, 125 BBBs serve communities across the U.S. and Canada, evaluating and monitoring more than four million local and national businesses and charities. Please visit http://www.wisconsin.bbb.org for more information about BBB.

About Rockwell Automation

Rockwell Automation, Inc., the world’s largest company dedicated to industrial automation and information, makes its customers more productive and the world more sustainable. Headquartered in Milwaukee, Wis., Rockwell Automation employs about 20,000 people serving customers in more than 80 countries.