U.S. Cellular: U.S. Cellular and Milwaukee Brewers announce exclusive sponsorship agreement

MILWAUKEE, Feb. 27, 2008 – The Milwaukee Brewers and U.S. Cellular today announced a multi-million dollar partnership, naming U.S. Cellular the exclusive wireless provider of the Milwaukee Brewers. This new sponsorship continues the company’s partnerships with winning teams including the 2006 NFC Champion Chicago Bears and World Champion St. Louis Cardinals, and the 2005 World Champion Chicago White Sox.

“As Milwaukee’s hometown wireless company, we believe in giving back to the communities where we live and work and we are excited to support the Brewers as they build on last year’s winning season,” said Jay Ellison, executive vice president and COO of U.S. Cellular. “We love supporting the teams that are important to our customers.”

U.S. Cellular’s partnership with the Brewers is the latest in a series of major sponsorships for the company in Milwaukee, including the U.S. Cellular Arena, the U.S. Cellular Connection Stage at Summerfest, the Wisconsin State Fair presented by U.S. Cellular and Festa Italiana presented by U.S. Cellular.

Beginning on Opening Day, as part of U.S. Cellular’s comprehensive partnership, fans will notice U.S. Cellular’s presence with signage in and around Miller Park including on the Brewers LED Boards as well as permanent signs in the outfield and on the Miller Park I-94 Message Center. In addition, fans will be able to sample the latest products and services at the interactive “U.S. Cellular Experience” kiosk in the Field Level Concourse behind Section 124. Throughout the season, fans can participate in a variety of U.S. Cellular-sponsored activities including free photos with a life-size cut-out of a Milwaukee Brewers player and a special U.S. Cellular Day on Aug. 23, when the Brewers take on the Pittsburgh Pirates.

“We are thrilled that U.S. Cellular supports Milwaukee and the Brewers, and we are excited to begin a partnership with them as we look forward to another great season,” said Rick Schlesinger, executive vice president of business operations for the Milwaukee Brewers. “Like U.S. Cellular, the Milwaukee Brewers place great importance on a partnership with hometown organizations, and we thank U.S. Cellular for its continued commitment to Milwaukee.”

Throughout Wisconsin, U.S. Cellular holds sponsorships with the University of Wisconsin-Madison athletics, Green Bay Blizzard, Fox Cities Marathon, La Crosse Loggers and Timber Rattlers in Appleton.

Across the country, U.S. Cellular has invested in other sports-related sponsorships including U.S. Cellular Field in Chicago, U.S. Cellular Center in Cedar Rapids, Iowa, U.S. Cellular Coliseum in Bloomington, Ill. and U.S. Cellular Pavilion at Hadlock Field in Portland, Maine.

U.S. Cellular has been serving Milwaukee for more than 20 years and employs more than 650 associates statewide, including approximately 400 associates in its state-of-the-art Customer Care Center in Waukesha. The company operates 239 company-owned and agent store locations throughout Wisconsin. In the last three years, U.S. Cellular has contributed nearly $1.3 million in funds to Wisconsin programs that serve economically disadvantaged youth, families and seniors through charitable giving and the company’s United Way campaign.

U.S. Cellular is the nation’s sixth-largest wireless service carrier, providing wireless service to six million customers in 26 states. The Chicago-based company employs 8,000 associates and operates on a customer satisfaction strategy, meeting customer needs by providing a comprehensive range of wireless products and services, superior customer support and a high-quality national network.

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For more information:
Maressa Sullivan
Public Relations Counsel
Office: 414-319-5700
Cell: 414-651-2976
[email protected]

Jonathan Guerín
Media Relations, U.S. Cellular
Office: 773-399-4379
Cell: 773-317-0113
[email protected]